Paid Search Manager at Crayon

Role Description

• Looking for a passionate and talented Paid Search Manager to join a dynamic team in the short-term insurance sector. The ideal candidate would need to plan, develop, track and report across paid search and display channels as well as effectively manage and optimize each channel. Candidates must possess a firm grasp of all primary paid media platforms and have strong targeting and re-targeting capabilities. Additionally, candidates must have strong analytical skills with a proven ability to analyse, report and provide meaningful and actionable insights on campaign data. The role requires you to be comfortable managing meetings and presenting reports and performance updates.

Salary

• Negotiable based on experience

Responsibilities

• Developing and implementing campaign plans and optimising to achieve key performance metrics by brand
• Work closely with all paid media partners: Google and affiliates
• Maximise performance across paid media channels through effective optimisation strategies
• Conduct regular keyword analysis and identify trends, data patterns and opportunities
• Ongoing audit of search, display and social channels for each brand and provide insights as to how ROI can be increased
• Provide accurate campaign performance reports and analysis on a daily/weekly and monthly basis
• Understand and manage creative campaigns to improve ad performance and quality CTRs
• Responsible for Google Ads budget allocation, planning and ROI reporting
• Work with designers or developers to optimise landing pages for optimum quality scores and create branding of banners etc. for key data capture
• Optimise paid media campaigns and conversion rates
• Implement recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with brand objectives
• Ensure evaluation and tracking to monitor campaigns and A/B testing setup and tracking is in place
• Contribute to campaign performance reports, using data to tell stories and provide actionable insights for team members as well as marketing managers and the wider digital team

Requirements

• Grade 12 or SAQA* accredited equivalent
• Matric-level Mathematics
• Google Ads Certified essential (GMP certification advantageous)
• Relevant Marketing degree

Essential experience:

• 5+ years digital marketing experience
• Experience in the financial services vertical and e-commerce
• Experience in running paid search performance campaigns within Google Ads
• Experience with the Google Marketing Platform - Search 360 and Campaign Manager

Knowledge of:

• Google Ads platform
• Google Analytics
• Google Data Studio
• Advanced Microsoft Office