PPC and SEO Specialist at Badger Holdings (Pty) Ltd

Key Responsibilities:

PPC Specialist Responsibilities:

Campaign Management: 

• Develop, implement, and manage PPC campaigns across multiple platforms (Google Ads, Bing Ads, etc.)  
• Conduct keyword research and analysis to identify high-performing keywords  
• Create and optimize ad copy to improve click-through rates and conversions  
• Set up and manage bidding strategies to maximize ROI  
• Monitor campaign performance and make necessary adjustments to improve results  

Budget Management: 

• Allocate and manage the PPC budget effectively
• Track and analyse campaign costs to ensure optimal ROI  

Reporting and Analysis: 

• Generate regular performance reports, including key metrics such as impressions, clicks, click-through rate (CTR), conversion rate, and return on ad spend (ROAS)
• Analyse campaign data to identify trends and opportunities for improvement  
• Use data-driven insights to optimize campaigns and improve overall performance  

A/B Testing: 

• Conduct A/B tests on ad copy, landing pages, and bidding strategies to identify the most effective approaches  
• Analyse test results to inform future campaign optimizations  

Stay Updated: 

• Stay up-to-date with the latest PPC trends, industry best practices, and platform updates  
• Attend industry conferences and webinars to expand knowledge and skills  

SEO Coordinator Responsibilities:

Keyword Research and Analysis: 

• Conduct in-depth keyword research to identify relevant keywords and optimize website content accordingly  
• Analyse website performance metrics to identify areas for improvement  

On-Page SEO: 

• Optimize website title tags, meta descriptions, and header tags  
• Ensure website content is well-structured, keyword-rich, and easy to read
• Improve website loading speed and mobile-friendliness

Off-Page SEO: 

• Build high-quality backlinks from reputable websites
• Monitor and manage online brand reputation

Technical SEO: 

• Work with web developers to ensure website is technically sound and search engine-friendly
• Implement schema markup and other technical SEO best practices

Reporting and Analysis: 

• Track and analyse website traffic, rankings, and other relevant metrics  
• Generate regular SEO reports to monitor progress and identify opportunities for improvement

Required Skills and Experience:

• Proven experience in managing PPC campaigns and implementing SEO strategies
• Strong understanding of Google Ads, Google Analytics GA4 , SEMRush, Search Console, Bing Ads & GTM.
• Proficiency in keyword research, ad copywriting, and bid management
• Excellent analytical skills and ability to interpret data
• Strong attention to detail and organizational skills
• Ability to work independently and as part of a team
• Strong communication and presentation skills

Desired Qualifications:

• Google Ads Certification
• SEO Certification
• Degree in Marketing, Business, or related field