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About the job
The Primary Research Analyst is a member of the Client Experience and Insight Marketing business unit. The primary research and benchmarking team operates as a global shared service. The team provides centre of excellence research and insight capability for a variety of marketing assets including NTT’s hero reports and numerous levels of ‘data led’ insight content material.
Primary Research Analyst delivers tailored solutions to drive relevant messaging that typically is designed to promote the brand and enable sales. The team’s responsibility scope includes primary research solution development and design, data management, analysis and visualization, benchmarking and the configuration/design methodology of assessment tools.
The Primary Research Analyst’s core responsibilities are to source, harvest and interpret data into meaningful insight for the purposes of enabling world leading ‘data led’ content for NTT’s go-to-market campaigns. These campaigns will typically involve research-based hero assets and a thought leadership bill of materials designed to support the nurture of sales leads, sales engagement efforts and our brand reputation.
Data Management :
Ability to work with and configure raw data into a usable format for stakeholder interpretation.
Maintain standardized configuration, approach and management of data systems and databases
Maintains a structured approach to associated process and file management and where possible identify and drive improvements
Apply governance to data normalization, rules and splits per established Group standards, ensuring consistency, structure. Where possible identify and drive process efficiency and delivery improvements.
Adhere to Group data security, privacy and regulatory and legal compliance requirements
Data Analysis & Messaging Presentation:
Mine raw research data to provide headline findings and deep dive analysis in a format that enables key stakeholders to understand data and aide strategic decision-making.
Consider trend patterns (past and future) and provide key finding analysis that is aligned and/or framed to support of campaign messaging needs.
Consult with and leverage SME’s from within the business to provide colour to the analysis.
Identify data interlocks with related material from complementary primary research.
Integrate research findings by assessing data correlation opportunities.
Prepare key finding reports/perform deep dive analysis for senior management audience.
Approach is proactive, structured and in line with agreed practices, to ensure analysis can be easily interrogated, explained, adjusted, and validated by relevant stakeholders.
Maintain and/or develop agreed and approved methodologies
Apply best practices standards to preserve accuracy/ integrity of data, key findings and messaging statements
Document all data interpretation methodologies used (e.g. calculations/assessment scoring) ensuring validation of all data correlation concepts.
Support content integrity stat accuracy proofs and data validation reviews on Go-to-market content and messaging, particularly around context accuracy of research, as a key SME reviewer of all associated final copy assets.
Requirements: Education and Training and Experience:
Minimum Bachelor’s or equivalent degree in role related area; or significant marketing/data analysis experience with role related Marketing/Business qualification.
Strong technical skills preferred
Advanced Excel and PowerPoint skills
MS Power BI (Advantageous)
Database management proficiency preferred
Strong writing skills including ability to identify and surmise key messaging
At least 3-5 years’ experience in relevant field
Note: Never pay for any training, certificate, assessment, or testing to the recruiter.
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