Product Manager Channel Africa &Lotus at The South African Broadcasting Corporation (SABC)

MAIN PURPOSE OF THE POSITION:

• To develop, manage and execute against sales strategies by co-ordinating allocated Brand sales activities across all segments.

KEY ACCOUNTABILITIES:  

• Actively lead and manage in allocated brand/s strategic planning processes; of particular importance is the responsibility for the development of an innovative sales approach that is consistent with allocated brand’s/product’s unique market positioning, competitive environment, and consumer offering.
• Conduct business reviews to establish traction and performance of brands/platforms allocated to the Product Manager.
• Contribute to the growth and development of allocated brand by inputting into both marketing and programming strategies.
• Continuously provide sales and trade marketing strategies, assistance, and brand training to enable Account Executives to achieve the platform targets.
• Ensure that brand/s solutions are specific, relevant, and targeted at various sales segments.
• Present to clients and agencies to promote allocated brand solutions.
• Practice cost containment at all times.
• Ensure consistent achievement of revenue targets and market share growth objectives.
• Ensure sustainable and profitable growth.
• Identify and develop bespoke/ non-standard feature by platform:
• Identify and develop new or lapsed client packages
• Develop long term and short term sponsorships packages
• Defend and grow brand/s business opportunities
• Drive optimal sell out of inventory against revenue target
• Ensure collaboration with other Departments to optimize sales objectives
• Contribute effectively in the marketing and pricing guide strategy in conjunction with revenue management.
• Ensure effective marketing of Brand/s to maintain credibility and visibility of the allocated brand/s.
• Ensure optimal utilization of research data to support decision making.
• Review and Report on the overall performance of the brand/s in line with objectives and targets
• Inculcate high performance culture and commit to excellent standards and delivery at all times.
• Manage and assist in the trade marketing activities that are consistent with the stations’/platforms general business and marketing approach.
• Monitor, report on the operational risks and compliance.
• Ensure good governance and compliance with SABC policies and procedures.
• Contribute to the management of Sales risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations.
• Monitor compliance in line with OHS Act.
• Adhere to all Risk Management Plans in line with organizational Risk Framework (COSO Model):
• Monitor execution of internal risk audits associated with allocated brands and address gaps and provide execution of mitigation strategies.
• Evaluate all business plans against the Sales guidelines, policies, and SOP’s.
• Resolve audit findings, when applicable and recommended.
• Communicate with external and internal stakeholders, in order to ensure optimal delivery of Sales objectives.
• Create and maintain cross functional communication with other Divisions.
• Advance Company’s interest in all negotiations with external Stakeholders to maximise revenue generation.
• Develop and Implement compelling and innovative client solutions for allocated platforms.
• Adhere to all Performance Management System in accordance with organizational policy and procedures.
• Effective briefing and communication with departmental staff and other segments in the sales division.
• Complete individual Personal Development Plans (PDP).

MINIMUM REQUIREMENTS:

• National Diploma or Bachelor’s degree (NQF 6 & 7) Sales Management, Marketing Management, Communication or related qualification.
• 6 years’ experience media sales experience with exposure to Radio, TV and Digital.
• Experience in digital media sales within the broadcasting or marketing/advertising industry will be an added advantage.
• Proficiency in Communication skills, North Sotho /Tsonga/ Venda (Limpopo Combo), French/ Swahili/SIlozi/Chinyanja/Portuguese (Channel Africa) will be an added advantage.
• Computer literate (All Microsoft Packages)
• Own car and a valid driver’s license.
• Experience in conceptualizing concepts/ideas that will deliver revenue results will be an added advantage.
• Proven past achievements in sales management, negotiation ability and relationship building.
• Understand and adhere to all PFMA and relevant national treasury regulations.
• Develop and implement allocated brands Sales Strategy.
• Comprehensive understanding of business principles relevant to sales management