Product Manager at Signa Advisors (PTY) Ltd

JOB PURPOSE

To lead product strategy and ensure its effective market penetration.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in business, Technology, or a related field.
• MBA or other advanced degrees are advantageous.
• Minimum of 5 years in product management, with significant experience in platforms and GTM strategy execution.

DUITES & RESPONSIBILITIES

Product Strategy & Vision:

• Define the product vision and strategy for our B1Link platform, ecatalogue and SupplierRate, aligning with broader company objectives.

Building a content strategy.

• GotoMarket Strategy:Develop and execute robust GTM strategies to maximize adoption and market share.Coordinate launch activities, positioning, and messaging.Devise product gotomarket process, plan timelines, launch scenarios, pricing and promotions.

Roadmap Development:

• Lead the lifecycle of product development, from ideation to launch, and iterative enhancement.
• Define and set up measurement milestones, metrics, and key performance indicators (KPIs) for launch initiatives and activities.
• Market Analysis:Monitor industry trends and the competitive landscape to identify innovation opportunities.Undertake constant competitor analysis.
• CrossFunctional Collaboration:
• Collaborate with engineering, design, marketing, sales, and support teams to synchronize product and GTM efforts.
• Liaise with senior teams across multiple channels and transform dataled knowledge into specific strategic plans.

COMPETENCIES & SKILLS

• Technical Proficiency: While not always required to be an engineer, a PM should understand the technical aspects of the product to communicate effectively with the engineering team.
• UserCentric Mindset: The PM should always consider the enduser's perspective, conducting user research and usability testing to understand their needs and pain points.
• Strategic Thinking: Ability to develop longterm strategies for the product while aligning them with company objectives.
• ProblemSolving: Strong analytical and critical thinking skills to identify problems and come up with effective solutions.
• Project Management: Organizational skills to manage various aspects of product development, ensuring timely deliveries and coordinating with multiple teams.
• Decision Making: Confident in making decisions even with limited information and taking responsibility for the outcomes.
• Negotiation Skills: Capability to negotiate priorities, resources, budgets, and timelines with different departments or external partners.
• Risk Management: Ability to assess potential risks and develop mitigation strategies during product development.
• Financial Acumen: Understand budgets, forecasting, and the financial implications of product decisions.
• Communication: Exceptional communication skills, adept at presenting and explaining both product backlog and GTM strategies.