Product Marketing Manager (Parktown) at Rand Mutual - RMA

Description

• To provide strategic leadership for product marketing across RMA’s Insurance, Asset Management and Healthcare portfolio, ensuring that products and services are effectively positioned, commercialised and differentiated in the market
• The role is accountable for translating complex products into compelling value propositions that support revenue growth, strengthen stakeholder confidence, improve product adoption and enhance customer outcomes.
• The Product Marketing Manager acts as a strategic partner across Product, Sales & Distribution and Relationships & Stakeholders to ensure alignment between market needs, product development, commercial objectives and RMA’s broader social insurance ambition.

WHAT WILL YOU DO?

Product Marketing Strategy and Portfolio Positioning

• Develop and execute integrated product marketing strategies across Asset Management, Life Insurance, Short-Term Insurance and Healthcare portfolios.
• Define and continuously refine differentiated product positioning and value propositions.
• Align marketing priorities with broader business and commercial objectives.
• Partner with executive teams to ensure product strategies reflect market opportunities and client needs.
• Provide strategic marketing input into portfolio planning and growth discussions.

Product Commercialisation and Go-to-Market Leadership

• Lead the development and execution of go-to-market plans for new products, product enhancements and strategic initiatives.
• Drive successful market launches across channels and customer segments.
• Ensure effective commercialisation of products through coordinated cross-functional execution.
• Monitor product performance and recommend optimisation opportunities.

Sales and Relationship Enablement (with Channel Marketing)

• Develop sales enablement tools, campaigns, messaging frameworks and collateral.
• Support Sales & Distribution teams with differentiated market messaging and product positioning.
• Partner with Relationships & Stakeholders teams to strengthen client engagement strategies.
• Ensure commercial teams are equipped to articulate product value effectively.

Market Intelligence and Strategic Insight

• Conduct market, customer and competitor analysis to identify emerging trends and opportunities.
• Generate strategic insights to support product and portfolio decision-making.
• Identify market gaps and unmet client needs.
• Translate insights into practical recommendations for business growth.

Portfolio Growth and Commercial Impact

• Support achievement of revenue growth, product adoption and retention objectives.
• Drive product awareness and increased market penetration.
• Monitor and assess marketing effectiveness and return on investment.
• Contribute to strengthening market share and competitive positioning.

Stakeholder and Cross-Functional Collaboration

• Build strong relationships across Product, Commercial, Operations and Customer teams.
• Collaborate with executives and senior stakeholders to align priorities.
• Manage agency and partner relationships where required.
• Act as a trusted advisor on product marketing and market positioning matters.

Brand and Customer Experience Integration

• Curate and execute BU specific events/exhibitions in collaboration with other Product Marketing Teams and C&P.
• Plan, coordinate, and deliver end-to-end event logistics (venue, catering, décor, AV, branding).
• Manage budgets, contracts, and vendor relationships to ensure cost-effective delivery.
• Ensure product positioning aligns with RMA brand strategy and social insurance philosophy.
• Support delivery of consistent and differentiated customer experiences.
• Strengthen alignment between customer expectations and product promises.

People Leadership and Capability Development

• Lead and coach direct reports and/or matrix teams where applicable.
• Develop marketing capability and encourage continuous improvement.
• Foster a collaborative, innovative and performance-oriented culture.
• Provide leadership across cross-functional initiatives and project teams.

Internal Communication and Culture

• Increase the employee culture experience and internal brand advocacy.
• Leads governance of internal communication as a driver of culture, clarity, and alignment. Partners with People & Brand teams to integrate narrative and language into programmes, leadership engagement, and key employee experience moments.

Budget Management

• Manage budgets and ensure appropriate deployment of resources, measure of ROI and seek approval of any overspend.

Requirements

WHAT YOU'LL BRING TO THE TABLE?

• Postgraduate qualification in Marketing, Business, Commerce, Strategy or related field.
• 5-10 years’ experience in product marketing, portfolio marketing, product commercialisation or strategic marketing roles.
• Demonstrated experience within Insurance, Asset Management, Healthcare or Financial Services environments.
• Proven track record in translating complex products into commercially compelling propositions.
• Experience operating in highly matrixed environments with senior stakeholders.
• Strong evidence of marketing delivering measurable commercial outcomes.