Promotions Specialist | Beyond Beer at The South African Breweries (SAB)

Key Roles and Responsibilities:

• Development and communication of national and regional promotions
• Facilitate and co-ordinate communication between various stakeholders including project process team, brand, marketing, procurement, key accounts and regional marketing throughout the process
• Operationalize plans in terms of objectives, target segments, dates, budgets, reaches, merchandise and mechanics
• Develop, order and manage promotional point of sale and prizes
• Manage communication of promotional plans
• Conduct in-trade assessment of campaigns to measure effectiveness
• Adhere to Critical path analysis process from concept to commercialization, ensuring timeous handoff and execution of individual activities
• Leverage internal and external best operating practice that will enhance the company’s promotional outputs
• Develop the integrated promotional calendar per key account
• Ensure integrated calendar is aligned to the Group Account KOP process
• Management of the group account off premise pull campaign budget
• Develop sales display incentives or merchandising incentives as and when needed
• Co-development and input given to brand campaigns - Sharing of draft plans with GAMs in draft campaign planning meetings- Supply brand with input in terms of reach, budget, mechanics, elements per kit, relevance of prizes, campaign timings  and POS- Defines merchandise requirements per group and merchandise fit to group shopper profile- Responsible for sign off of all merchandise samples in group accounts- Accountable for fit-for-purpose POS in group account chains- Defines POS requirements per group and communicates requirements to brand- Responsible for signing off artwork with all internal and external stakeholders- Signing off of the final brand campaign plan before the brand communicates the plan to the regions"
• Develop group account off promotional campaigns - Defines merchandise requirements per group and merchandise fit to group shopper profile - Responsible for sign off of all merchandise samples in group accounts- Develops / Sources all campaign specific merchandise with support from commodity specialists for group account  owned campaigns- Accountable for fit-for-purpose POS in group account chains- Defines POS requirements per group and communicates requirements to brand- Determines the specifications per point of sale element- Brief in point of sale as well as artwork to agency for group account owned campaigns- Reverts on artwork for group accounts- Responsible for sign off of artwork with all internal and external stakeholders (brand, COT, key account, legal, SMCC)- Prepares briefing document including all necessary specifications and sign offs for procurement-
• Prepares the final plan with objectives, target segments, dates, budgets, reaches, merchandise and mechanics- Communicates the plan to regional promo teams, brand, pack ’n stack, sales teams as well as GAMs for sign sell in with  the groups"

Key Attributes and Competencies:

• In-depth knowledge of the formal off premise market required
• High degree of Brand literacy
• Superior communication skills
• Superior negotiation skills
• Superior conceptual skills
• Creativity
• Assertive
• Attention to detail
• Strong work ethic
• Commercial and business acumen
• Project Management skills
• Strong relationship development and collaboration skills

Minimum Requirements:

• Degree in Business or related field preferred
• Minimum 3 years in a sales or marketing related management position (preferably in SAB)
• Promotions Management experience