Rainmaker: ePos AdOps Manager at ShopriteX

Role Purpose:

• The Ad Operations Manager plays a crucial role in managing and optimising advertising campaigns. The Ad Operations Manager is responsible for overseeing the end-to-end process of ad campaign execution, ensuring smooth operations, and maximising campaign performance. This role requires a deep understanding of digital advertising platforms, technologies, and data analysis, as well as strong organisational and communication skills.

Role Description:

Campaign Management:

• Collaborate with internal teams, clients, and external vendors to define campaign objectives, requirements, and specifications. Ensure accurate campaign setup, including targeting, tracking, and ad serving across various platforms.

Ad Trafficking and Tag Management:

• Manage the trafficking of ad creatives, ensuring proper tagging, tracking, and implementation of third-party tracking pixels. Coordinate with internal teams and vendors to resolve any technical issues related to ad serving and tracking.

Optimisation and Performance:

• Monitor campaign performance and analyse data to identify areas for optimisation. Optimise targeting, bidding, and creative strategies to improve key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

Data Analysis and Reporting:

• Generate regular reports on campaign performance, providing insights and recommendations to clients and internal stakeholders. Utilise analytics tools to analyse data, identify trends, patterns, and opportunities for campaign enhancement.

Ad Operations Management:

• Maintain and improve advertising operations processes, workflows, and documentation. Ensure compliance with industry standards, privacy regulations, and best practices. Stay up to date with industry trends and emerging ad technologies.

Collaboration and Communication:

• Work closely with cross-functional teams, including sales, creative, and analytics teams, to ensure seamless campaign execution. Foster strong relationships with clients, providing proactive support, addressing concerns, and answering questions.

Team Management:

• Manage and guide a team of ad operations specialists. Allocate work, set priorities, provide mentorship, and evaluate performance. Develop team members' skills and knowledge in digital advertising and ad operations.

Qualifications and work experience

• Bachelor's degree in marketing, advertising, or a related field.
• Proven experience in advertising operations, ad trafficking, or digital campaign management.
• In-depth knowledge of digital advertising platforms, such as Google Ads, Facebook Ads Manager, and programmatic advertising platforms.
• Experience working with API integrations for data transfer, campaign automation, and reporting purposes. Ability to leverage APIs to streamline processes and improve operational efficiency.
• Proficiency in ad serving technologies, ad servers, and tag management systems.
• Knowledge of the ad tech ecosystem, including ad exchanges, demand-side platforms (DSPs), and data management platforms (DMPs), is a plus.
• Familiarity with HTML, JavaScript, and web debugging tools is a plus.
• Excellent understanding how to set up campaigns, manage inventory, and utilise targeting capabilities
• Solid understanding of ad operations workflows, including campaign setup, trafficking, QA testing, and troubleshooting. Ability to optimise processes and ensure efficient campaign execution.
• Awareness of ad verification tools and techniques to ensure brand safety, viewability, and prevent ad fraud. Understanding industry standards and best practices for maintaining ad quality and campaign transparency.

Key competencies and work ethic:

• Analytical Thinking: Ability to analyse complex data sets, identify trends, and derive actionable insights. Strong problem-solving skills to troubleshoot issues and optimise campaign performance.
• Attention to Detail: Meticulousness in campaign setup, QA testing, and ad trafficking to ensure accuracy and adherence to specifications. Attention to detail in data analysis, reporting, and communication to provide accurate insights.
• Communication Skills: Effective communication skills to collaborate with cross-functional teams, clients, and external vendors. Clear and concise communication of technical concepts to non-technical stakeholders.
• Organisational Skills: Strong organisational and project management skills to manage multiple campaigns, prioritise tasks, and meet deadlines. Ability to manage time effectively and work in a fast-paced, deadline-driven environment.
• Collaboration and Teamwork: Ability to work collaboratively with internal teams, such as sales, creative, and analytics, to ensure smooth campaign execution. Willingness to share knowledge and assist team members.
• Adaptability and Learning Agility: Openness to new technologies, industry trends, and evolving ad operations practices. Willingness to learn and adapt to changes in the digital advertising landscape.
• Leadership and Mentoring: Strong leadership skills to manage and guide a team of ad operations specialists. Ability to provide mentorship, delegate tasks, and foster a positive and productive team culture.
• Problem-Solving Orientation: Proactive approach to identifying and resolving issues related to ad trafficking, tracking, and campaign performance. Ability to think creatively and propose innovative solutions.
• Stakeholder Management: Strong client management skills to build and maintain relationships with clients, addressing their needs and ensuring their satisfaction. Effective stakeholder management to align expectations, provide regular updates, and address any concerns.
• Continuous Improvement: Proactive mindset to identify areas for process improvement, automation, and efficiency gains within the ad operations workflow. Willingness to stay updated with industry trends, emerging technologies, and best practices to drive continuous improvement.