Regional Sales Manager at Starke Ayres

Description

• A role has become available for our Retail Sales Department to be based in the Kimberley region for the Central Retail region. To maximize returns from the sales of Starke Ayres’ approved range of products by coordinating and managing the Company’s marketing efforts in his/her region within the framework of company policy as determined from time to time.

Requirements

• Determines the regional market potential by sales area of Starke Ayres’ range of products.
• Develops and implement a regional marketing plan and sales strategy, based on market potential, identified priority products and projected market share.
• Annually submits regional sales objectives by sales area phased monthly.
• Monitors regional sales performance on an ongoing basis, and reviews and updates sales projections and stock requirements as and when required.
• Supervises and monitors the regional marketing plan and sales strategy, and motivates adjustments as and when required.
• Annually submits a financial budget based on projected regional sales/marketing expenses and capital expenditure in his/her region.
• Monitors and controls regional sales/marketing expenses in his/her region, motivating adjustments as and when required.
• Evaluates Starke Ayres’ product range in his/her region on an ongoing basis, identify weaknesses, and make recommendations with regard to new product introductions and deletions.
• Allocates products in short supply in his/her region in line with the market potential to ensure maximum long-term sales.
• Determines regional promotion/advertising needs and formulates and implements an effective product support programme
• Determines training needs of regional sales personnel and implements suitable and approved training programmes as and when required.
• Motivates and supports regional sales personnel maintaining high morale at all times.
• Evaluates the performance of regional sales personnel on a regular basis, take corrective action as and when necessary, and recommend and motivate salary adjustments and promotions.

REQUIREMENTS:

• Bcom / Diploma in Marketing or similar
• FMCG knowledge
• 7 years sales experience in Retail