Reserve Sales Executive at Diageo

Purpose of Role

• To build the Reserve Brands in these leading influencer outlets & accounts, delivering perfect luxury execution of the sales drivers (365 Essentials) across every consumer touchpoint within every target outlet.
• This is a dedicated sales resource to drive equity and sales of the Reserve spirits portfolio by partnering for profit with the TLA/Pacemaker universe (on and off trade, as per in market RTC segmentation).

Top Accountabilities

• Deliver equitable and long-term business relationships with all touch points in each of the leading influential TLA/Pacemaker customers (target min 30 per sales exec)
• Develop joint account plans for these customers that deliver and brilliantly execute the brand plans for targeted and agreed priority Reserve brands by outlet, based on rigorous consumer segmentation
• Collaborate with these customers to create and deliver tailored trade marketing programs that fit with customer needs, whilst adhering to global execution guidelines for the 365 Essentials (e.g., menus, parties and events, exclusive visibility, POS, promotions, etc.)
• Be the established and indispensable industry authority for each customer, to become increasingly influential within the outlets
• Create memorable experiences for consumers through our customers by working closely with the Reserve Consumer and Customer Marketing teams to create and deliver flawless execution of the joint Reserve / Account plan
• Own the total commercial relationship within each outlet, taking full responsibility for the outlet’s sales, NSV and promotional efficiency (NRM).

Qualifications and Experience Required

Qualifications

• Drivers license
• 3 year diploma/degree will be advantageous

Experience

• 2-3 years sales experience essential, preferably in the FMCGG/beverage industry
• Must have developed expertise in the drinks industry and have in-depth category and product knowledge (intrinsic knowledge of cocktails an advantage)
• Previous experience in luxury selling (e.g., Super-Premium spirits, premium wine / champagne / top end F&B experience) an advantage

Key Skills

• Commercially strong with a good understanding of how luxury brands operate in the trade
• A passion for luxury and Reserve with an understanding of competitors, distributors and key customers:  their businesses and their shoppers / consumers in the Reserve universe
• Strong account planning, selling and negotiating skills
• Strong relationship skills: proven ability to influence, persuade and network
• Good communication skills – both written and verbal; particularly strong presentation abilities.