Reserve Sales Manager at Diageo

Job Description :

To lead a highly effective team of Reserve sales representatives in On-Trade to win market share for Diageo and outperform the competition in sales execution and activations.

• Lead execution of the Formal On-Trade Strategy as per defined standards of excellence in Business Plans and Cycle activity.

• Plan for sales effectiveness on a quarterly basis to achieve critical metrics.

• Measure and review sales outperformance of team in on trade.

• Establish relationships with key On Trade and Redistributor customers.

• Handle sales budget and follow Measurement and Evaluation business principles for the team. Full On-Trade database accountability.

• Effectively recruit, coach, develop and motivate people for a high-performance culture.

• Build collaborative relationships with key internal partners (Customer/Brand Marketing, Reserve, National Accounts, Off Trade, Sales OPS and HR).

Experience Required

• Commercial and financial decision-making experience including channel profitability and targeted trade investment.
• A passion for luxury and reserve with an understanding of competitors,  distributors and key customers, their businesses and their consumers/  drinkers in the Reserve universe.
• Good relationship skills: proven track record to influence across functions in a commercial organisation.
• Authentic communicator with experience in working with internal and external stakeholders.
• Ability to train and coach the functional capability of the team.

Qualifications

• Suitable degree

• Valid Driver’s licence

Experience

• 3-5 years Sales experience, including people leadership

• Commercial experience in FMCG is advantageous