Retail Marketer at Betway Africa

KEY RESPONSIBILITIES

• Betway is a successful online sports betting and casino brand that has established a strong presence in the South African market. With our innovative platform, diverse product offerings, and excellent customer service, we have become a trusted choice for consumers in the market.
• We are looking for an enthusiastic and diligent Retail Marketer to support the South African team to manage retailer relationships and duties. Our ideal candidate loves retail marketing, is self-motivated and willing to adapt their skills to the world of online betting. The candidate will work closely with the South African Country Manager and Marketing Manager.
• The Retail Marketer will liaise and co-ordinate with various retailer and partner marketing teams.

Specific duties will include, but are not limited to, the following

• Developing a deep understanding of the customer and working with stakeholders in the brand to deliver a seamless shopping experience between online and retail.
• Be able to work across teams to put together marketing strategy and planning processes.
• Work with other company functions (Banking) to ensure key retailers/partners have special retail marketing support Co-ordinate and track marketing briefs.
• Develop and implement comprehensive marketing strategies to create awareness of the company’s retail products, including promotions, advertising campaigns, and in-store displays.
• Keep marketing materials up to date and ensures that the campaigns are properly positioned in retail outlets.
• Regularly speak with retailers and providers about service concerns, sales programs, newspaper shrink, incentive programs and all placement opportunities.
• Gathers information and takes photos of newspaper rack locations to share with Retail Sales Manager and distribution team to further increase sales opportunities.
• Serve as primary marketing liaison between Betway’ marketing and banking teams as well as retailers facilitating opportunity recognition, solution implementation, communication processes and problem solving as needed.
• Budget implementation and control.
• Leads the development of retail marketing initiatives aligned South Africa’s marketing strategy, to promote maximum engagement with the Betway Bucks Voucher offering.

SKILLS AND EXPERIENCE REQUIRED

• Matric or equivalent qualification.
• Sales/Marketing qualification an advantage.
• Previous experience as in retail marketing is essential.
• Excellent relationship management skills.
• Excellent Project Management skills.
• High attention to detail.
• Good communication and organisational skills.
• Intermediate computer proficiency (specifically MS Office).
• The ability to swiftly adapt to changes in workplace and industry.
• Be able to travel nationally.
• A strong work ethic and sense of responsibility and accountability.
• Must be able to perform under pressure.
• The ability to multi-task.
• Have be keen to take the initiative to contribute positively to the team.
• Must be proactive in their duties.
• Must be willing to work flexible hours if required.
• Must have a valid driver’s licence and own reliable transport.

Deadline:31st August,2025