Retail Media Specialist (Fourways) at Leroy Merlin

Description
Job Purpose

• The Retail Media Specialist will play a pivotal role in driving revenue and brand awareness through innovative retail media strategies. This individual will be responsible for developing and executing effective retail media campaigns across various platforms.

Responsibilities include:

• Develop and execute retail media campaigns: Create and implement comprehensive retail media strategies that align with overall marketing objectives and target audience demographics.
• Manage retail media budgets: Oversee and optimize retail media budgets to ensure maximum ROI on advertising investments.
• Negotiate with partners: Build strong relationships with partners to secure favorable advertising placements and rates.
• Analyze campaign performance: Track and measure the effectiveness of retail media campaigns using key performance indicators (KPIs) to identify areas for improvement.
• Stay updated on retail media trends: Keep abreast of the latest trends and technologies in the retail media landscape to inform campaign strategies.
• Collaborate with cross-functional teams: Work closely with marketing, sales, and other departments to ensure seamless execution of retail media initiatives.

Responsibilities include:

• Develop and execute retail media campaigns: Create and implement comprehensive retail media strategies that align with overall marketing objectives and target audience demographics.
• Manage retail media budgets: Oversee and optimize retail media budgets to ensure maximum ROI on advertising investments.
• Negotiate with partners: Build strong relationships with partners to secure favorable advertising placements and rates.
• Analyze campaign performance: Track and measure the effectiveness of retail media campaigns using key performance indicators (KPIs) to identify areas for improvement.
• Stay updated on retail media trends: Keep abreast of the latest trends and technologies in the retail media landscape to inform campaign strategies.
• Collaborate with cross-functional teams: Work closely with marketing, sales, and other departments to ensure seamless execution of retail media initiatives.

Requirements

Minimum Requirements:

• 1+ year of experience in retail media or a similar role
• Experience in consulting, e-commerce and/or retail/consumer product industries.
• Experience in building relationships and driving growth with business partners.
• Oral and written communication skills.
• Entrepreneurial spirit, willing to work in a start up mode 
• Highly organized and results oriented with love for responsibility and challenges. Ability to manage multiple advertisers in parallel.
• Strong commercial and analytical skills.