Retail Media Strategist at ShopriteX

Role Description

• Develop and deliver media strategy and planning including offline and online media (traditional media experience is the primary focus for this role with the ability and eagerness to grow from a strategic perspective in the digital space).
• Plan and executing custom omnichannel media campaign strategies.
• Manage a client portfolio through audience and data led media strategies.
• Build strong, trusting relationships with stakeholders across category management, brand, consumer insights, ecommerce and advanced analytics to strengthen, deepen and broaden our partnerships in a way that unlocks different budget sources.
• Provide reports to clients on media trends, shopper insights, competitor activity and target market analysis.
• Produce proactive media solutions and advertising opportunities.
• Monitor trends, tools, opportunities, applications and appropriately apply that knowledge to media campaign strategies.
• Develop and present media specific documents such as media plans, objectives and strategy decks.
• Connect client business questions with our ad-hoc consumer research, advanced analytics and technology-based capabilities to propel their business forward.
• Report on campaign performance with the ability to distil and curate insights and findings.
• Post-sale, continue to focus on driving value for clients by partnering with internal cross-functional teams to help execute and deliver a relevant, actionable insights project that meets clients’ expectations and committed deadlines.
• Actively partner with data scientists and product management to deliver industry-leading solutions to clients.
• Provide ongoing client feedback that will informs our product roadmap to continue bringing industry-leading solutions to market.

Qualifications and experience

• Degree or diploma in Marketing, Media or a related field - (essential).
• +4 years in media planning, working with various media industry tools and surveys for application/analysis into competitive landscape, target market, campaign planning and reporting - (essential).
• Exposure to media / client orientated data analytics, insights and reporting including overall campaign performance - (essential).
• Retail reporting experience including Dunnhumby - (essential).
• Advanced computer knowledge (Microsoft Office, Keynote) - (essential).

Key competencies and work ethic

• Excellent written, verbal and presentation skills
• Ability to articulate strategy, rationale, and ideas
• Excellent teamwork
• The ability to analyse shopper insights with a desire to learn more about the trends shaping consumer behavior today, and in the future
• The ability to think out the box and drive innovative solutions for clients
• Staying up to date with global media trends and insights
• Ability to organise, prioritise, and reorder workload in a rapidly changing and fast-moving environment
• Results-oriented and quality focused
• Interpersonal skills – building strong relationships and effective conflict management.
• Has a well-established external media network and constantly seeks ways to expand their external network for business development.