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In Africa our strategy is to grow Diageo’s leadership across beer and spirits by providing brand choice across a broad range of consumer motivations, profiles, and occasions. We are focused on growing beer faster than the market and accelerating the growth of spirits through continued investment in infrastructure and brands with mainstream spirits b...
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Purpose of Role
The purpose of the role is to grow Diageo share of market in the On Trade by increasing spirits penetration, driving recruitment of consumers into Diageo’s spirits portfolio and building superior customer relationships to ultimately outperform the competition.
Top Accountabilities
1. Territory analysis, planning and execution to drive volume/value growth and achievement of important metrics.
2. Implement formal on trade strategy as per defined standards of excellence in Business Plans and Cycle activity.
3. Collaborate and build superior relationships with the On Trade and Redistributor customers servicing relevant territory.
4. Educate and empower outlet staff to become advocates of Diageo brands through educational marketing platforms and other in-store staff incentive programs.
5. Plan and collaborate with Reserve Ambassadors to win with the Reserve Portfolio in the right outlets and with the right consumers.
6. Implement out of channel opportunities and occasions in line with brand/customer marketing guidelines.
7. 100% adherence to customer calls as per guidelines per outlet, assigned route and frequency.
8. Run territory budget and adhere to Measurement and Evaluation business principles.
9. Live and adhere to the Diageo compliance agenda and code of business conduct.
Qualifications and Experience Required
Qualifications
- Driver’s licence
- 3 year diploma/degree will be advantageous
Experience
• 2-3 years sales experience essential, preferably in the FMCGG/beverage industry
Key Behaviours
Challenger mind-set; problem solver; relationship builder; hard worker; teammate; innovative; resourceful.
Key Skills
S/H management; networking and influencing; communication; selling skills; planning; negotiating; training and development; performance management; systems; commercial competence, collaboration, etc.
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