Sales Operations Manager (Level 1) at AVI Limited

Key Areas of Impact:

Customer:

• Prepare and present Wholesale customer sales reviews, performance analysis, and relevant customer data, implementing corrective action plans to address underperformance.
• Manage customer pricing in line with approved mandates and National Customer Manager strategies.
• Ensure approved pricing is accurately loaded and maintained within the relevant systems and applications.
• Manage customer promotional activities in line with company mandates, National Customer Manager strategies, and promotional guidelines.
• Drive successful product innovation launches, ensuring new products are listed and available on shelf within six weeks of order commencement.
• Complete and submit customer contact reports, maintaining effective communication with all relevant customer and internal stakeholders.
• Attend Customer Manager and Regional Sales Manager meetings regularly to strengthen customer knowledge, improve account management capabilities, and support regional business objectives.
• Build strategic partnerships with key regional customers to support long-term business growth and execution excellence.

Operations:

Schedule trade visits once a week, using a monthly planner, in order to ensure that the majority of customers in the region are visited in a year

• Complete comprehensive trade visits, with contact reports, on a weekly basis
• Prepare for a trade visit, pull relevant customer data by store (Shoprite Webbis, Pick n Pay site covers etc.)
• Complete trade visits as per standard operating procedure
• Put immediate measures in place to rectify the issues at store level (out of stocks, pricing etc.)
• Compile a trade contact report with feedback and actions, and communicate with all relevant stakeholders (customer and Subsidiary)
• Follow up, feedback, and hold the relevant stakeholders accountable

Category Management / Customer Data:

• Comprehend and utilize key 3rd party/ customer systems to drive business in the region
• Understand and master Nielsen and pull sales out data on a monthly basis in order to explain the market dynamics and actions required in the region
• Understand and master Ask’d data, and pull this on a monthly basis so as to identify the opportunities for the Subsidiary in the market
• Understand and utilize Silo, in preparation for customer appointments

Understand, master, and utilize all relevant customer systems on a daily basis to drive the NBL business:

• Makro Dispos
• Distributor Sales Data

What It Takes to Succeed:

Experience that set you up for success:

• Minimum 5 years’ FMCG sales experience
• Minimum of 3 years' experience managing wholesale / independent customers and distributors
• Proven ability to execute at store level and manage customer relationships

Qualifications & Certifications that will contribute to your success:

• Matric (Grade 12) is essential
• Diploma/Degree in Sales, Marketing, Business or Retail Management

Knowledge:

• Strong MS Excel and data analysis capability
• Proficiency in PowerPoint and reporting
• Experience with customer systems (advantageous)

Closing Date 09 September 2026