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  • Posted: Feb 24, 2022
    Deadline: Not specified
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    For over 100 years, Nestl South Africa has delivered on its Good Food, Good Life promise to its consumers, ensuring that they are always able to access our established, well-loved brands as well as new and innovative products that respond to their evolving needs. We exist to DELIGHT our CONSUMERS who have enabled the growth of our business and company by ...
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    Senior Brand Manager - Starbucks & Nestle Dolce Gusto

    Position Summary
    Nestle is the world's Leading Nutrition, Health and Wellness Company that is driven by Purpose and led by Values. We’re looking to add great new talent to our dynamic Marketing Team. This role will report directly to a Category Marketing Manager.  This role is key in developing and ensuring flawless execution of appropriate Marketing Strategies.

    This role will allow the successful candidate to fully utilise their core Marketing Competencies, category consumer insight, strategy, budget & planning, promotions management, business & financial management, new product development, Digital media, advertising development, stakeholder management & an understanding of the trade to develop and execute innovative brand and business strategies which create value and deliver sustainable profitable growth.

    Senior Brand Manager:

    • Understand category dynamics and identify ways to improve brand performance in the short, medium and long term.
    • Develop brand plans with a specific focus on the next year, aligning with the Business Unit on activity grids for planned new products and key promotional initiatives. 
    • Develop high impact consumer communications, by integrating all media options to achieve brand and business goals which maximize our Return on Investment. 
    • Work cross functionally to develop the specific parts of the budgeted plan, including new product timelines, brand communication, trade activities, volumes, pricing, promotion and media support.
    • Work closely with finance on P&L management and manage the business through regular in-depth review of the P&L.
    • Based on brand strategy, competitive and internal financial analysis review pricing strategy and make recommendations for sustainable business growth.
    • Use business processes and resources to translate insights into innovative solutions by creating and environment in which associates are supported in developing more innovative solutions. 

    What will make you successful

    • Bachelor’s degree in Marketing or Marketing related focus / Honours preferred
    • Minimum of 5 years Brand Manager / 3 years Senior Brand Manager experience (preferably in a FMCG environment) with a reasonable amount of exposure to the core Marketing competencies: consumer insight, strategy, budget & planning, promotions management, business & financial management, new product development, Digital media, advertising development & an understanding of the trade
    • Ingenious - An innovative yet objective thinker
    • Explorer - Demonstrates a ‘can do’ / entrepreneurial & commercial acumen 
    • Shrewd - Ability to deliver projects in full, on time and to the highest quality
    • Fighter – Driven to get the best result and win ,Challenges themselves and others
    • Architect- A leader; sets direction, provides clarity, sets standards, measures, motivates and inspires
    • Must have strong analytical skills i.e. use research, factual information when solving problems and come up with well thought through solutions
    • Numerate with good attention to detail
    • Ability to work well under time pressure / stressful conditions
    • Influence/Negotiation Skills
    • Computer Literacy (SAP, Nielsen , Microsoft office, Word, Excel and PowerPoint)

    Location: Bryanston, ZA

    Closing Date: 2nd March 2022

    Method of Application

    Interested and qualified? Go to Nestle on jobdetails.nestle.com to apply

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