Senior Copywriter at 2U

What We’re Looking For:

• We’re looking for a senior-level copywriter to join our growing in-house creative team. This position requires at least five years of experience writing marketing copy, including for SEO-driven webpages, data-driven advertising, and strategic email campaigns.
• The copywriter is expected to represent the creative team with marketing stakeholders as well as assist with mentoring and training new hires.

Responsibilities Include, But Are Not Limited To:

• Write copy across media, including display and print advertising, direct mail/direct response, email marketing, print collateral, websites, etc. 
• Create original, persuasive copy that promotes and differentiates 2U’s partner programs’ unique benefits.
• Manage new program launches and the creation of brand style guides without oversight.
• Understand and work from creative briefs submitted by stakeholders; meet the goals of the project as established in the brief while offering creative solutions.
• Establish and maintain the voice, tone, and brand identity for multiple 2U partner programs.
• Manage multiple project deadlines and adapt to changing priorities.
• Proofread and edit marketing materials for clarity, style consistency, spelling, and grammar.
• Translate complex concepts into clear, concise and reader-friendly copy.
• Seek out and manage creative projects that strengthen our brands.
• Establish and maintain relationships with marketing stakeholders across brand marketing, SEO, web analytics, and advertising operations teams.
• Manage and maintain all copy assets for multiple programs and act as direct point-of-contact for those programs.
• Present work to stakeholders and offer clear, strategic rationales that support creative.
• Approach projects collaboratively, working with stakeholders across marketing, while upholding the team’s mission and values.
• Act as a leader and mentor in the creative team, offering support to team leadership.
• Work closely with junior writers, help them understand marketing strategy, and review their work.
• Establish new processes and efficiencies across the creative team.
• Work with marketing stakeholders to understand and communicate best practices across a range of data-driven marketing formats as well as performance data.
• Work closely and independently with other members of the creative team, including writers, designers, videographers, animators, and team leadership.
• Communicate concerns, challenges, ideas, and solutions with manager and/or team leadership.
• Conduct interviews with copywriter candidates, and assist with training of new team members.

Things That Should Be In Your Background:

• Bachelor's degree required
• Minimum 5-7 years of experience
• Must have knowledge of AP and Chicago style and experience using client style guides
• Experience in higher education is preferred
• Solid interpersonal communication skills and the ability to work on cross-functional teams
• Ability to think of creative, unorthodox solutions when needed 
• Ability to prioritize and handle multiple assignments simultaneously 
• Openness to feedback and ability to take direction
• Ability to drive projects without a lot of oversight