Hollywoodbets have been revolutionising betting within South Africa since 1999 and we are currently making inroads further into Southern Africa. As a frontrunner in our industry we are always finding new ways to give our customers the best betting experience.
Our sports betting site features a large variety of events and markets to bet on, with expert bet...
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Provide leadership and operational guidance across customer engagement workstreams to ensure consistent delivery and alignment.
Develop and guide the customer engagement strategy using behavioural insights, motivational psychology, and player preference analysis.
Oversee the design and refinement of behavioural CRM journeys to improve personalisation and relevance of customer interactions.
Identify opportunities to enhance customer engagement through segmentation, behavioural patterns, and CRM insights.
Oversee CRM platform operations, including workflow logic accuracy, segmentation structures, automation behaviour, and day-to-day performance.
Manage CRM escalations, SLAs, support tickets, and platform optimisation requirements with internal and external stakeholders.
Ensure CRM documentation, governance standards, and operational processes are consistently followed and maintained.
Provide direction for loyalty and rewards initiatives, including tiers, points, milestones, reward mechanics, and player progression structures.
Oversee the development and improvement of gamified engagement elements such as missions, wheels, challenges, and streak-based mechanics.
Monitor loyalty initiative performance, behavioural impact, and ROI to ensure effectiveness and cost efficiency.
Oversee bonusing frameworks, ensuring bonus campaigns are aligned with engagement objectives, compliant, and operationally accurate.
Collaborate with BI and Data teams to analyse player behaviour, identify patterns, and support engagement optimisation activities.
Use insights and controlled testing to refine journeys, rewards, messaging, and bonus strategies.
Prepare and present engagement performance insights and recommendations.
Work cross-functionally with Product, Marketing, Retention, BI, and Contact Centre teams to ensure engagement activities align with business priorities.
Any other related duties that might be required.
Qualifications
Matric
Valid drivers' license
Diploma/ Degree (Advantageous)
2–3 years’ experience in digital marketing, CRM, or promotions
1–2 years’ experience with bonus mechanics, CRM tools, or campaign management
2–3 years in digital marketing, gamification, or customer engagement
Familiarity with gamification platforms, CRM systems, and BI tools
Gmail
Yahoomail