Senior Digital Copywriter - JHB at Wunderman Thompson

What you’ll be doing:

Lead Ideation

Take the reins and drive creative excellence by balancing business objectives, strategic direction, and a hefty dose of imagination. Our work ranges from social and digital to fully integrated campaigns, so your mind will be frequently stretched in Along with this, you’ll be expected to drive and deliver proactive thinking.

Create Experiences

We believe that the best work starts is built around an authentic understanding of the human for whom it’s created. As a senior writer, oversight of how different elements comprise cross-channel experiences is a key part of the job.

Craft Language

Yes, you’re a thinker. But you’re also a writer, right? Technical excellence, flexibility of voice and knowing how to write for different people and platforms are must-have characteristics.

Present Work

Getting clients to love the work as much as we do is a key part of how we operate. Senior writers often spearhead these conversations, so an ability to present with grace and gusto is something we’re looking out for.

Grow Greatness

We’ve got a lot of young talent in our business. For the senior writers, this presents an opportunity to transfer skills, foster growth and empower other writers to become the best versions of themselves. Reviewing work, managing others and mentoring are all commonly in a day’s work.

Keep Learning

A part of every WT creative’s responsibility is to continue learning. Whether it’s learning a coding language, sharpening your SEO skills, or diving into becoming better at strategy, part of your job will be growing your mind.

Who you are:

• 5+ years in creative writing positions
• Portfolio reflecting writing proficiencies, measurable effectiveness and creative flair (no points for scammy awards work)
• Experience bringing strategic direction into creative work to define creative strategy
• Mastery of the creative process
• Strong presentation skills (both writing and delivering)
• Ability to balance and adjust speed/quality balance according to briefs
• Experience working interdepartmentally (i.e. with strategy, data, tech, ops etc.) and interagency (local and global)
• Deep, actionable understanding of social, digital, and integrated marketing
• Ability or ambition to manage and grow other writers
• Strong grasp on technical requirements (platform best practice, design compatibility, online/offline etc.)
• Matric
• Tertiary qualification (degree or diploma) in related field (e.g., copywriting, communications, English, PR, copywriting, journalism) essential