WBWR is a global digital experience agency that thrives on innovation and empathy. With a dynamic team spanning South Africa, India, Europe, and the USA, we blend diverse talents from renowned universities, agencies, and technology realms.
Since our establishment in 2014, we've empowered brands through transformative services: auditing digital landscapes...
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This is a full-time, on-site role as a digital copywriter at WBWR, located in Somerset West. As a Copywriter, you will create engaging and impactful marketing copy, write and edit content, develop new brand voices, and contribute to digital marketing initiatives.
Your day-to-day tasks may include crafting persuasive advertisements, creating compelling brand narratives, and optimising content for various marketing channels.
RESPONSIBILITIES:
Develop high-quality, SEO-optimised content for e-commerce websites, including product descriptions, category pages, landing pages, and blog posts.
Create engaging and persuasive copy for digital marketing campaigns, including email newsletters, social media ads, and PPC campaigns, to drive traffic and conversions.
Collaborate with cross-functional teams, including designers, marketers, and developers, to ensure brand consistency and alignment with marketing objectives.
Conduct thorough research on industry trends, consumer behaviour, and competitive
landscape to inform content strategy and messaging.
Tailor content to target audience demographics, preferences, and pain points, utilising data-driven insights to optimise performance.
Proofread and edit content to ensure accuracy, clarity, and adherence to brand voice and style guidelines.
Stay up-to-date with the latest trends and best practices in e-commerce marketing and copywriting, continuously refining skills and techniques.
QUALIFICATIONS:
Bachelor's degree in Marketing, Communications, English, or related field.
Proven experience (5+ years) as a marketing copywriter within a digital marketing agency, focusing on e-commerce marketing on all channels.
Exceptional writing skills with a keen eye for detail and a mastery of grammar, punctuation, and syntax.
Strong understanding of SEO principles and best practices for content optimisation.
Proficiency in crafting persuasive copy that drives action and conversion across various digital channels.
Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines.
Creative thinker with a passion for storytelling and a knack for understanding consumer behaviour.
BENEFICIAL:
Experience with e-commerce platforms (e.g., Shopify, Salesforce) and familiarity with product listing optimisation.
Experience writing for paid media, organic social media and SEO.
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