Senior Manager: ATL Media at MTN

Mission/ Core purpose of the Job

• To promote and strengthen the MTN brand through strategy, planning, budget optimisation and capability building of operating companies iro ATL media
• Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA's)
• The Senior Manager ATL Media will be accountable to achieve the following to objectives:

Develop the ATL Media strategy in line with the overarching business goals

• Ensure effective implementation of the strategy at Manco and support the implementation in the OpCos by means of providing direction, structure, frameworks, models, plans and roadmaps
• Ensure the best allocation of funds through the various channels by measuring the success and analysing the return of investment and subscriber growth by the channels
• Measure the impact of ATL on overall marketing efforts to develop and improve planning
• Define the standards for performance across various activities and identify the parameters for measurement of performances
• Negotiate contracts and contract terms with channel partners in order to ensure optimal use of MTN funds
• Negotiate discount structures and rebates with channel partners to add value to MTN’s ATL contracts
• Ensure commitment to MTN contracts with the channel partners in the way that content is developed and the MTN message is delivered throughout the contract period
• Conduct post campaign reviews to determine if fund allocation was effective and reallocate funds as required
• Report on ATL performance and progress across the various channels and partners
• Consistently review competitive analyses to highlight opportunities and gaps for MTN Mission/ Core purpose of the Job Working closely with the MTN Executive
• Leadership Team and the Opco CEOs, the Executive: Group 1. Mission/ Core purpose of the Job To promote and strengthen the MTN brand through strategy, planning, budget optimisation and capability building of operating companies iro ATL media.
• Act as advisor to operating companies to enhance performance outcomes
• Provide training and build capability of media teams across the footprint.
• Lead the design of the end-to-end consumer journey and shopper path to drive conversion for relevant campaigns
• Responsible for connecting business and creative strategies within a consumer-centric ecosystem that leverage owned, earned, shared & paid touchpoints
• Lead the design and implementation of evolved path-to-purchases that take into account the trends and realities of consumer and competitive forces across markets in Africa
• Assist with the evaluation and selection of technology partners in the digital advertising, measurement and analytics spaces

Education, Experience and Competencies)
Education:

• Minimum of 4-year tertiary Business/Commercial/Marketing Degree
• Post-graduate degree an advantage (preferred)

Experience:

• 7 – 11 years of relevant work experience in a global / multinational business environment (understanding of emerging markets advantageous)
• 3 – 5 years of experience in a supervisory / managerial role
• Experience in leading change / transformation (marketing) at an operational level advantageous
• Experience in continuous improvement through the implementation of best practices
• Experience in media optimisation and reporting
• Previous experience managing technical implementation of digital and mobile app analytics tools would be beneficial
• Certification in one or more commonly used analytics platforms is advantageous