Senior Manager Digital Sales at Absa Group Limited (Absa)

Job Summary

To drive sales and adoption of Digital Products and Solutions developed for Relationship Banking customer segment(s) to generate revenue and ensure that return on investment in Digital is realised.

Job Description

Accountability: Sales Performance Management

• Establish and drive the implementation of a strategy to enhance and optimise leads and Sales of Digital Products and Solutions:
• Develop the Sales execution strategy and business plan for Relationship Banking Digital
• Actively drive the achievement of annual Digital Sales targets as set by Executive Management
• Create personalized marketing plans for each client segment based on their specific target audience and goals
• Measure the effectiveness of marketing campaigns by tracking customer data such as clickthrough and conversion rates
• Deep understanding of markets, customers, and competitors to target needs and drive sales

Accountability: Sales Opportunity Management

• Establish value-based strategy for all leads and sales opportunities within Relationship Banking Digital
• Analyse data to identify sales opportunities
• Create new opportunities for growth by identifying new markets and potential customer groups that could benefit from Relationship Banking’s Digital products and solutions
• Conduct continuous research on the latest industry trends and customer behavior analysis to develop new ideas for the market in order to generate further revenue

Accountability: Stakeholder Management

• Actively promote and manage the collaborative engagement of internal and external stakeholders
• Report to EXCO and relevant Product Head on the performance of the Digital Product portfolio, via the monthly Digital SteerCo on the respective product’s performance and trends in the market
• Effectively communicate developments within areas of activity to all relevant internal and external stakeholders
• Participate in Group-level activities and forums that impact the Relationship Banking Digital portfolio

Accountability: Finance

• Monitor financial performance of products within the Bank by reviewing financial Key Value Drivers (KVD’s)
• Compile Medium-Term plans (MTP) and Short-Term Plans (STP) budgets on an annual basis and track performance against these budgets
• Understand financial impact of the sales strategy and marketing activities to align with available budgets

Education

• Bachelors Degree and Professional Qualifications: Business, Commerce and Management Studies (Required)