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  • Posted: Mar 19, 2021
    Deadline: Not specified
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    MTN Group Limited entered the telecommunications scene at the dawn of South Africa’s democracy, in 1994. In 1998, we began our expansion by acquiring licences in Rwanda, Uganda and Swaziland. Since then, we continued to grow, with a view of bringing world-class telecommunications and digital services to markets across Africa and the Middle East. Throug...
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    Senior Manager: Insights and Reporting

    To ensure the implementation of Group Brand Strategy across the MTN Group footprint i.e. Africa and the Middle East. The role will involve engagement and collaboration with the Group Fintech and Group Digital functions as well as other Head Office Functions that impact the development of the Brand Go-to-Market (GTM) plans for these two functions. The role shall also interface with the Communications and Research Agencies. The Brand Communication and Functional Go-To-Market (GTM) plans must be informed by insights about the target markets we serve, the Brand’s Core Belief, Vision, Values and Brand Positioning.
    The purpose of the role is to carry out a systematic, objective search for, and analysis of data and information that is relevant to understanding market challenges. Based on the analysis carried out, the role must draw market insights and identify currently unmet needs, wants and desires with a view towards:

    • Identifying new revenue opportunities;
    • Informing the development of pricing, distribution and product strategies;
    • Ensuring campaigns are reaching the intended target markets and that the messaging resonate with the target markets;
    • Monitoring and measure brand awareness, engagement and sentiment;
    • Understanding competitor dynamics;
    • Using existing customer data and behaviour patterns to help enhance customer interactions with the brand and predict future behaviour.

    The role must therefore, define and deliver segmentation guidelines for the consumer and enterprise segments. The role will support the following commercial areas of the business: Group Brand and Marcoms; Group Consumer; Group Enterprise; GlobalConnect; Group Digital Services and Group Fintech and any other areas of the business that may require market insights. Close interface with the Group BICC and Group Corporate Affairs functions.
    Furthermore, the role will be required to develop and implement a reporting framework for the Group Brand and Marcom function at MANCO. Work very closely with the Business Intelligence teams, MANCO and Opcos

    Context (Global influences, environmental / industry demands, organisational mission etc.)

    MTN has a stated intent of being a Digital Operator, beyond the provision of telephony services, with scope of business that now extends to Mobile Financial Services and Rich Media Services, internally both these areas are known as Digital Services. The role of Group Brand and Marketing Communication is to ensure that relevant practices and principles are developed and deployed to the Opcos. The key focus areas for the Brand team is to advance the following:

    • Define practices and routines that are critical towards the delivery of the Business and Brand strategies
    • Understand various market segments (Consumer, Enterprise and GlobalConnect) that MTN seeks to serve and draw insights on what specific needs, wants and desires that MTN can serve.
    • Define a messaging construct that considers MTN’s stated intent as well as aligning to the Brand Core Belief and Brand Positioning
    • Ensure that MTN is number one across our markets on key brand performance measures, specifically Brand Desire
    • Developing and implementing a marketing strategy which aligns to MTN’s drive for growth in the Digital Services, Enterprise Services and Wholesale Services
    • Implementing effective measurement tools to understand the impact of marketing, sponsorship, online and search campaigns

    Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA's)

    Senior Manager: Insights and Reporting, will be accountable for the following:

    • Development of a framework which sets out Group best-practice standards for collecting primary (qualitative and quantitative) and secondary data on:
      a. general market dynamics and current and future trends;
      b. consumer/enterprise dynamics and current and future trends and;
      c. competitor dynamics and current and future trends, this must include but no limited to insights on companies within and outside our category, pricing and business models, sales and distribution models
      and consolidate the information into actionable insights
    • Develop a strategy (planning, questionnaire design, data collection methods such as surveys, focus groups, opinion polls, data evaluation) for market research (online and traditional) and a system to catalogue research findings into a database;
    • Designing of routines to manage the execution and measurement of the brand health and the effectiveness of campaigns and manage the relevant research service provider(s) and the outputs of these service providers;
    • Development or identification of tools to monitor and measure brand sentiment across digital platforms (social media, news websites, among others) and manage the relevant service provider(s)
    • Interpret data (from primary and secondary research), formulate reports and make recommendations segmented and customised for the Consumer, Enterprise, Fintech and Rich Media Services functions (Group and MTN Opcos);
    • Develop routines for engaging with the various business functions to understand their business objectives then design, commission and coordinate research studies (primary and secondary) to gain insights that will assist the business functions to meet or exceed their objectives
    • Develop routines for sharing of in-depth research insights with the relevant Group and Opco business functions;
    • Develop brand and marketing communication reporting framework and data visualization and dashboards for MANCO and OpCos, with a focus on:
      a. brand performance matrix;
      b. brand sentiment,
      c. marketing spend (MANCO and Opcos),
      d. interface with the finance partners with regards to the management of the budget for MANCO Brand and Marcom team

    Job Requirements Job Requirements (Education, Experience and Competencies)

    • Minimum of 4 – year Business/Commercial/Marketing Degree, or equivalent
    • Post-graduate degree will be an advantage

    Experience

    • 7 – 11 years of research experience in a global/multinational business environment (understanding of emerging markets advantageous)
    • 3 – 5 years of experience in a supervisory / managerial role
    • 2 – 3 years in the services industry
    • Experience in leading change / transformation at an operational level
    • Experience in continuous improvement through the implementation of best practices
    • Operational understanding of and experience in budget formulation and management
    • Compilation of reports for reporting performance (financial and non-financial)

    Method of Application

    Interested and qualified? Go to MTN on www.mtn.com to apply

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