Senior Manager - Sales Home.Group Commercial at MTN

Responsibilities

• Home Broadband is a scale and execution-led growth business in which commercial success depends on converting network availability and addressable demand into active customers through high-performing, cost-efficient sales channels. As MTN scales FTTH, FWA and unlicensed Home Broadband propositions across diverse African markets, the business requires strong sales operating discipline, effective lead and funnel management, productive multi-channel execution, rigorous management of customer acquisition costs and channel economics, and consistent adoption of scalable Group sales standards.
• This role exists to drive sales execution excellence, customer acquisition performance, channel productivity, and adoption of Group Home Broadband sales standards across OpCos, ensuring that Home Broadband growth is delivered in a scalable, repeatable, and commercially sustainable manner.
• Global Influences: Increasing demand for FTTH, 5G, smart homes, IoT, and high-speed internet connectivity is shaping broadband services. Global innovations and industry trends, such as cloud computing, fibre expansion, and smart technologies, are key drivers of service demand.
• Environmental / Industry Demands: There is a significant gap in home broadband penetration across Africa, with growing competition from both traditional and new entrants. Regulatory considerations and the need for partnerships with local infrastructure providers play a significant role in broadband rollout.
• Organisational Mission: MTN’s vision is to lead digital transformation in Africa, ensuring widespread access to reliable, high-quality broadband services that drive social and economic development.

Qualifications
Sales Execution & Performance Management

• Drive end-to-end Home Broadband sales execution across lead generation, qualification, conversion, order capture, fulfilment and activation, with a strong focus on quality of acquisition.
• Establish and manage sales performance review cadences across OpCos.
• Identify sales funnel bottlenecks and channel underperformance and agree recovery actions with OpCos and follow through until performance improves.
• Monitor and improve sales productivity and conversion performance across all home sales channels.

Channel Optimisation & Customer Acquisition

• Improve customer acquisition performance across FTTH, FWA and unlicensed home propositions across CBU and EBU (SME and SoHo) customer segments.
• Drive footprint monetisation by increasing Homes Connected (HC) and take-up across serviceable FTTH areas, while maximising FWA sales within available network capacity.
• Optimise channel productivity across field sales, retail, telesales, digital channels, resellers, dealers, and strategic partners.
• Drive initiatives aimed at reducing customer acquisition costs while improving commercial returns.
• Evaluate and improve channel mix, channel effectiveness, incentive schemes, and ROI.
• Strengthen sales operating discipline across field sales, telesales, retail, digital, reseller, dealer and partner channels through effective lead management, incentive execution, and adherence to Group sales standards.

Operating Model & Capability Development

• Drive adoption and implementation of Group Home Broadband operating models, sales standards, playbooks, and toolkits.
• Establish repeatable and scalable sales practices across markets.
• Promote sales governance, process standardisation, and best-practice adoption.
• Build sales capability and execution excellence across participating OpCos.

Sales Enablement & Digital Adoption

• Drive implementation and utilisation of CRM, lead management, and sales enablement platforms.
• Improve sales funnel visibility, reporting accuracy, and customer journey management.
• Ensure compliance with Group sales processes, standards, and governance requirements.

Commercial Analytics & Insights

• Analyse channel and sales performance data to identify improvement opportunities.
• Produce commercial performance reviews and executive insights to support decision-making.
• Support sales forecasting, demand planning, and commercial readiness initiatives, including alignment of channel capacity, inventory availability, and fulfilment capability.
• Provide recommendations to improve revenue growth, conversion rates, sales effectiveness, and channel productivity.

Stakeholder & Market Management

• Partner with OpCo Home and Sales teams to drive execution against commercial targets.
• Influence cross-functional stakeholders to implement performance improvement initiatives.
• Facilitate alignment between Group Home Sales strategy and OpCo execution plans.
• Challenge market performance gaps, drive corrective action plans, and ensure accountability for delivery.
• Support the implementation and adoption of Group Home Broadband sales standards, operating models, playbooks, toolkits, and enabling tools across markets.

Apply Before
08/28/2026, 01:00 AM