Senior Marketing Analytics Specialist at FNB South Africa

Job Description

• Hello Future, Senior Marketing Analytics Specialist
• Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen.
• As part of our talent team, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now’s the time to imagine your potential in a team where experts come together and ignite effective change.

Overview of the role and requirements:

• To design, enhance and deliver analytical models and processes in order to measure marketing effectiveness and inform continuous improvement of marketing activities
• In depth data analysis experience
• Knowledge of digital media and social media marketing
• Analysis of statistical data 
• Experience in working with analytical software
• Working knowledge of analysing digital marketing activities

You will be responsible for:

Quality Control

• Provide subject matter expertise and guidance on capability specific quality assurance/quality control.
• Refine and update Standards and Frameworks on execution based on execution feedback Provide guidance on resource for solution development (internal and external), ensure compliance to procurement/SLA internal.

Analytics

• Analyse and interpret customer data to monitor marketing effectiveness and provide actionable insights in order to improve marketing efforts.
• Ensure data is thoroughly analysed and validated prior to creating dashboards Integrate various sources of data in a presentable format to formulate action plans.
• Design and oversee the production of marketing KPI dashboards and deliver monthly, cross-channel performance reports with actionable insights.
• Analyse online user behaviour, conversion data, customer journeys and funnel analysis and provide recommendations for future improvements.
• Create opportunities to innovate new methodologies to improve analytical procedures.
• Make recommendations to improve and align marketing campaigns to the overall marketing strategy.
• Effective utilization of data visualization tools to demonstrate results and interpret data in an impactful manner by linking results to a business problem in a logical and coherent order

You will be an ideal candidate if you: 

• Minimum Qualification - Relevant B Degree in Analytics or Statistics  
• 5 to 7 years' experience in a similar environment

You will have access to: 

• Opportunities to network and collaborate.
• Challenging Working
• Opportunities to innovate.

We can be a match if you are:  

• Good problem-solving skills
• Analysis and attention to detail
• Creative and innovative
• Able to build relationships with stakeholders
• Curious & courageous - you are driven by always wanting to know more and learn more and you are brave enough to
• Obsessed with mastery - you know what it takes to become good at what you do and are constantly pushing yourself to do it.