Senior Marketing Strategist (Fixed-term Contract) at DigiCert, Inc.

Job summary

• We are seeking an experienced and results-driven Senior Marketing Strategist with at least 8 years of experience to join our team. This role is ideal for a marketer who thrives in developing and executing strategic marketing campaigns and has a proven track record in driving digital growth. The successful candidate will be skilled in email marketing, SEM, and SEO and will play a key role in enhancing our online visibility, defining impactful marketing strategies, and gathering competitive market intelligence.
• Additionally, this role will have a strong emphasis on top-of-funnel (TOFU) and demand generation for new product releases, ensuring high-quality lead acquisition and pipeline growth. The right candidate will excel in identifying and executing opportunities to drive awareness and engagement for our newest offerings.

What you will do

• Demand Generation & TOFU Growth: Develop and execute strategies to drive high-quality leads and build awareness for new product launches. Leverage a mix of paid, organic, and content-driven approaches to maximize reach and engagement.
• Email Marketing Campaigns: Plan, create, and manage targeted email marketing campaigns that align with overall business goals. Develop effective segmentation strategies, improve open rates, and maximize engagement and conversions through A/B testing and content optimization.
• Search Engine Marketing (SEM) & Search Engine Optimization (SEO): Conduct keyword research, optimize on-page and off-page SEO, and manage paid search campaigns to drive targeted traffic and improve search engine rankings. Continuously analyze and adjust to enhance ROI.
• Marketing Strategy Development: Work closely with leadership to define and implement marketing strategies that drive growth, increase brand visibility, and meet business objectives. Conduct regular market analysis to adapt strategies in response to trends and competitor movements.
• Website Optimization: Assess and implement strategies to increase website visibility, engagement, and conversion rates. Use web analytics tools to understand user behavior and recommend updates to enhance user experience, traffic, and lead generation.
• Competitive Market Intelligence: Gather and analyze competitive information, industry trends, and customer insights. Identify opportunities to differentiate our offerings and improve positioning in the market.
• Content & Campaign Management: Collaborate with the content and creative teams to develop compelling content for various channels, including email, website, social media, and paid advertising. Ensure a consistent brand message across all touchpoints.

What you will have

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or relevant advanced degree is a plus.
• 8+ years of experience in a marketing role, with proven expertise in demand generation, TOFU growth, email marketing, SEM, SEO, and digital strategy.
• Experience driving awareness and pipeline for new product launches.
• Strong knowledge of marketing analytics, including tools like Google Analytics, SEMrush, Moz, or similar.
• Experience with marketing automation and email platforms (e.g., Outreach, HubSpot, Marketo, MailChimp).
• Proficiency in data analysis and a results-driven mindset to make data-informed decisions.
• Ability to develop and communicate clear, actionable strategies.
• Excellent organizational skills and a proactive approach to staying up-to-date with industry trends.
• Strong written and verbal communication skills, with the ability to convey complex information effectively.