Senior Paid Media Manager - Cape Town at Aramex South Africa

Key Responsibilities

• Manage the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting
• Lead and support the implementation of our paid marketing strategies to drive awareness, leads, app downloads and revenue growth
• Generate weekly, monthly and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies
• Measure and optimize our paid marketing using vendor-specific reports, Google Analytics and Tableau 
• Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all Marketing channels
• Work with the Content Strategist & creative team to craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
• Monitor market intelligence and keep track on competitor movement and market situation

Minimum Requirements

• +8 Years’ experience in B2B & B2C Performance Marketing.
• Expert knowledge in Microsoft Excel
• Experience with Appsflyer and Tableau a plus
• Degree in Marketing, Digital technologies or similar relevant field preferred
• In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Instagram, and more), and content distribution and placement networks

Competencies & Skills

• Outstanding communication, presentation and leadership skills
• Thorough understanding of mobile attribution
• Excellent organizational and time management skills
• Strategic thinker with great analytical skills
• Extremely data-driven and detail-oriented
• Analytical skills; ability to interpret data and insight to drive improvement.