Senior Professional Officer- New Media at City of Cape Town

Requirements

• An appropriate B degree / Btech or NDip +Advanced Diploma in public relations, marketing or communications.
• Five(5) to eight (8) years’ relevant experience within the marketing and media environment
• Well-developed project management skills
• Sound working knowledge of new media marketing tools
• Valid B/EB driver’s licence
• Incumbent must be physically fit. The role requires the candidate to bend, stoop, kneel, reach, and climb to perform work. Individual must possess the ability to lift, carry, push, and pull branding materials and objects.

Key Performance Areas
Provide support for destination marketing and events, and investment promotion in designing implementation plan for the approved place marketing strategy as well as programmes to deliver these plans

• Support in deploying new media marketing in the delivery of the City's events function
• Administration of functions which support the service delivery components of the department, including writing reports to City’s administrative an political heads and committees and monitoring of mass media
• Support with the design of implementation plans for the approved tourism and place marketing strategy as well as destination marketing and investment programmes to deliver these plans; provide inputs into IDP planning and execution
• Support the Tourism and Place Marketing Branch in delivering the City's events function, and provide recommendations on new media strategies and campaigns.