Senior Specialist : Customer Value Management Rewards & Loyalty at MultiChoice

• Analyze customer/product data to develop retention and uplift activities.
•  Plan and deliver CVM campaigns and offers across the company encouraging customer retention and customer loyalty.
•  Analyze and report on post-campaign performance and insights

 
Loyalty and Rewards plan

•  Develop and execute Customer Rewards and loyalty programs plan.
•  Develop support and promotional tools to reach customers.
•  Execute strategic and tactical plans, by forming and facilitating coordinated cross-functional teams to deliver cohesive, omni-channel loyalty campaigns
•  Manage the campaign/offer process from designing optimised campaigns, briefing it to agencies, ensuring execution, securing rewards/incentives and reporting on overall performance.
•  Acquire and manage a partner portfolio to derive shared value for business, partner and customer by identifying mutual opportunities

Operational Management

•  Drive reporting that tracks KPIs and business metrics on a regular basis to uncover actionable trends, insights and forecasts.
•  Interact with pricing and operations as needed to ensure seamless execution of promotional offers
•  Manage project timelines and deliverables to ensure that key project milestones are met, and that required teams are engaged as needed to maintain agreed upon project schedule
•  Manage campaign and marketing calendar

Qualifications

•  Diploma / Bachelor’s degree in Marketing, Business Management or related field

Experience

•  Minimum of 3-5 years of experience working on performance marketing with a focus on user retention and rewards & loyalty
•  Understanding of customer journey and lifecycles.
•  Understanding of referral and loyalty programs

 Experience with reward campaign management

• Technical Competencies (List the key technical competencies)
•  Data management and insights
•  Project management
•  Attention to detail
•  Stakeholder Management

Behavioral Competencies (List the key behavioral competencies)

•  Accountability
•  Teamwork
•  Interpersonal Support
•  Perseverance
•  Motivating
•  Prioritisation
•  Analytical Thinking