Senior Trade Marketing Manager at MultiChoice

Purpose of the Position

• Managing the development of, and ensuring execution against, the Trade Marketing Strategy to achieve defined business objectives across all product categories.

Key Performance Objectives

Tasks

Trade Marketing

• Develop Segment Channel Strategy for product communication in retail channels and point of sales
• Manage the development and execution of brand experience throughout retail - Collaborate with sales teams to turn the “selling stories” into sales tools
• Develop point of sales solutions to promote product features and specifications
• Support local teams in the execution of the activities ensuring the desired product benefits and brand values/equity are properly communicated
• Ensure alignment across the Sales and Marketing departments on field sales needs and marketing initiatives
• Ensure that the local feedback is taken into account by regularly visiting sales teams, customers and stores
• Ensure efficient spending of central budget and supervises the trade marketing spending in the countries

Retail Display Guidelines

• Develop and monitor the implementation of retail display and merchandising guidelines for all sales touch points – as per Trade Brand Bible
• Continually monitor the implementation of the display and merchandising guidelines by all resellers /Agencies /Installers and take remedial action through appropriate structures where necessary
• Provide input into cycle brief for sales operations specifically with regards to the adherence to the retail display and merchandising guidelines

Stakeholder Relations

• Provide specialised and technical trade and marketing support to internal and external stakeholders to ensure achievement of functional and organisational objectives
• Establish and monitor healthy, diverse internal and external relations and implement remedial actions where required, in the achievement of organisational goals

Qualifications

• Post Graduate degree in Marketing/Sales related field

Experience

• A minimum 8-10 years’ experience within a Marketing and Sales environment
• A minimum of 4-5 year’s solid and proven experience in Consumer electronics, FMCG, Trade Marketing experience 
• Sales experience will be an advantage

Technical Competencies

• Brand Management
• Trade Marketing
• Sales and / or Marketing Management
• Project Management
• Stakeholder management
• Negotiation skills

Behavioral Competencies

• Relationship Building
• Conflict Resolution
• Decision Making
• Critical Appraisal
• Persuading & Influence
• Coaching
• Holistic Thinking