SEO and CRO Specialist at Discovery Limited

Key Purpose

Discovery is offering a great opportunity to join its in-house digital marketing team. We are looking for a passionate and commercially minded Search Engine Optimisation (SEO) and Conversation Rate Optimisation (CRO) specialist to implement strategies to make sure our brand ranks optimally on Google Search – both in paid and organic sections – and to ensure that users convert post click. This person actively keeps themselves abreast of the latest changes in the search engine field, has a proven track record in SEO in either an agency or a corporate, with a clear understanding of SEO, SEM, conversion rate optimisation, Google Analytics, Search Console, SEMrush or any other applicable search tools, as well as A/B testing tools such as Google Optimize. The person will also look after Feefo, an independent customer review rating tool.

Areas of responsibility may include but not limited to

• Perform SEO analysis and report on Discovery’s search engine rankings and overall performance in paid and organic search

• Provide recommendations and implement strategies for content development to make sure we reach our SEO goals  

• Manage site audit and ensure a site score of over 90

• Perform ongoing keyword research in line with brand objectives and look for new keyword opportunities

• Conduct market research and competitor analysis on a monthly basis

• Administer programs such as SEMrush, Google MyBusiness, Google Search Console, Google Optimize for diagnostics, reporting and management

• Develop and implement strategies, both content and technology related, to improve search rank and Google ads quality score (including page speed, link building, url structures, metadata, naming convension etc.)

• Develop and execute an A/B testing plan to optimise conversion on the site and the app

• Work with the marketing technologists and development teams to ensure SEO best practices are properly implemented

• Work with brand and marketing teams to drive SEO in content creation, including meta data

• Work with brand and marketing teams to drive CRO on key website pages

• Compile reports and present at manco meetings

• Give guidance around implementation of Accelerated Mobile Pages

• Integrate with UX and CRO

• Manage the relationship with the customer feedback software vendor, have regular meetings with the team, ensure data is uploaded monthly, work with brand to capture requirements and manage reviews

• Keep up to date with SEO, CRO industry trends and developments

Competencies

• Leading and Supervising

• Degree/diploma or SETA equivalent

• Proven SEO experience

• Proven CRO experience

• Proficient in Word, Excel and PowerPoint

• Understanding of online leads, conversions and sales

• Extensive experience in website analytics tools including Google Analytics, Search Console, SEMrush, Google Optimize (or other SEO or A/B testing tools)

• Understanding and implementation of A/B testing

• Sound knowledge of SEO principles including the latest ranking factors and algorithms

• Up-to-date with the latest trends and best practices in SEO, SEM and CRO

• Ability to translate analytics into simple and clear actionable items and present these in regular meetings

Education and Experience

• Relevant Bachelor's Degree : Honours in BA / B.Comm in Marketing / Communications or other relevant qualifications

• Degree preferred

• Google Analytics certification

• SEMrush certification

• Knowledge of HTML, CSS and JavaScript code

 EMPLOYMENT EQUITY

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.

EMPLOYMENT EQUITY   
                             
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.