Shopper Marketing Manager: GT at Tiger Brands

Job Description
THE JOB AT A GLANCE:

• Responsible for partnering with Bakery Sales Managers to execute brand and shopper marketing activities within the GT channel. In close collaboration with Marketing and Operations, you support the achievement of growth targets by translating brand strategies into compelling, execution-ready commercial propositions. You own the shopper proposition and leverage shopper insights to deliver coordinated, innovative, and cross-functional value to GT customers and shoppers.

Responsibilities
WHAT YOU’LL BRING TO THE TABLE: 
GT Channel Strategy

• Lead the execution of a GT channel strategy that delivers against business targets by driving penetration, building community relevance, and embedding our brands in the daily lives of GT consumers.
• Pricing Strategy
• Implement a pricing strategy for all the GT channels that is linked to margin and volume delivery.
• Achieve promotional revenue objectives by tactic, price point, SKU, drive period & selling event for your assigned channel.

Shopper Management

• Ensure that pricing & promo activities are routinely compiled & communicated internally & externally.
• Translate insights of shopper behaviour across the channel, into POP drivers (i.e. transaction builders, shelf layout, category flow, location on shelf, forward share requirements, point-of-sale triggers)
• Use your understanding of the size, cost to serve and growth options of all route-to-markets to implement the route-to-market strategy.
• Implement a POP strategy by category & sub-category which provides direction to the field operations team.
• Work with the Category Management Manager to develop category management propositions for relevant customers (i.e. space planning, retailer category strategy).

COST

• Effective cost containment​

Qualifications
ESSENTIAL SKILLS & QUALIFICATIONS:

• Bachelors Degree
• Professional knowledge of theory and techniques in a specialised field, or knowledge of a number of fields, acquired through tertiary education and/or considerable experience 
• 3years customer / sales management experience within FMCG
• Category management experience across multiple channels​

Key Attributes and Competencies

• Business Acumen
• Conceptual Thinking
• Influencing
• Persuasiveness
• Decision Making
• Results Orientated
• Excellent report writing skills
• Leadership and Business Management
• Marketing and customer marketing background