Social Media Coordinator at MORE Family Collection

KEY FOCUS AREAS

Community Engagement & Management

• Monitor and respond to direct messages, comments, and mentions across all MORE Family Collection social media accounts (Instagram, Facebook, LinkedIn, etc.).
• Foster meaningful conversations with guests, ensuring a warm and engaging brand voice.
• Proactively build relationships with past guests, industry partners, and travel influencers.
• Escalate important queries or concerns to the Social Media Manager or relevant stakeholders.

 User-Generated Content (UGC) Sourcing & Curation

• Identify and curate high-quality guest content from tagged posts, mentions, and hashtags across all properties.
• Obtain permission from guests to repurpose their content across our digital platforms.
• Maintain an organized UGC library for easy access and future content planning.

Content Creation & Social Media Support

• Assist in scheduling and posting content across all platforms.
• Collaborate with the Content Creator to edit videos for social media posting.
• Be up to date with social media trends and engagement strategies.
• Contribute to brainstorming sessions and creative campaign planning.
• Create and design content using tools like Canva for ad-hoc social media needs.

REQUIREMENTS, QUALIFICATIONS AND SKILLS

• 3+ years of experience in social media, digital marketing, or a related field.
• Passion for social media, digital storytelling, and community engagement.
• Strong written communication skills with a warm and professional tone.
• Detail-oriented and organized, with the ability to track multiple conversations.
• Knowledge of Instagram, Facebook, TikTok, and other platforms.
• Experience with social media scheduling tools (e.g., Brandwatch or Meta Business Suite) is a plus.