Social Media Executive at Accor Hotel

Job Description

Scope of Position:

• We are looking for a talented Social Media Executive to oversee social media initiatives for our properties in South Africa and Namibia (but not limited to). Based in Cape Town, the ideal candidate will have a deep understanding of both regional and global social media strategies, as well as experience in the hospitality industry.

Specific duties, responsibilities & Key performance areas:

Strategic Planning & Execution:

• Ensure consistent brand voice and visual identity across social media platforms for multiple hotel brands.
• Develop and implement social media strategies aligned with global marketing objectives while considering local market trends, seasonal events, and cultural nuances.
• Collaborate with hotel teams, as well as PR agencies, digital marketing, and partners, to integrate social media strategies with broader brand campaigns.
• Stay informed on platform updates, social media trends, and algorithm changes relevant to the hospitality and travel sectors.

Content Creation & community management:

• Coordinate content creation efforts, including photoshoots and video production, ensuring brand alignment and creative excellence for properties in these regions.
• Collaborate with influencers and content creators, managing campaigns that maximise ROI while maintaining consistency across properties.
• Utilise image library to develop and manage regional content calendars, scheduling timely posts aligned with local and global brand campaigns and seasonal events.
• Craft engaging social media copy to increase visibility and engagement.
• Act as the primary social media contact for hotel teams in the region, coordinating updates and ensuring clear communication between internal departments and external agencies.

Analytics & Reporting:

• Utilise social media management tools to track, analyse, and report on performance.
• Prepare monthly reports that assess organic social media performance, offering recommendations to improve engagement and reach across platforms.

Qualifications

• Bachelor’s degree in Media, Marketing, Communications, or a related field.
• 3-5 years of experience managing social media for multiple brands, ideally within the hospitality industry or for an agency.
• Proficiency in major social media platforms (Instagram, Facebook, LinkedIn) and social media management tools (Sprout Social, Hootsuite, etc.).
• Solid understanding of analytics tools and reporting dashboards (GA4, Looker Studio).
• Excellent written and verbal communication skills, with full fluency in English.
• Ability to manage multiple projects across different regions, with exceptional organisational skills.