Social Media Manager at SAOTA

The Social Media Manager is responsible for multiple social media platforms for SAOTA. The social media platforms include, but are not limited to, Instagram, Facebook, Twitter, and Pinterest. The Social Media Manager develops, presents, and implements creative and engaging social media strategies for SAOTA across Instagram, Pinterest and Facebook (the Junior Digital Strategist owns the overarching LinkedIn strategy). The Social Media Manager creates content and compiles monthly content calendars (visuals & copywriting) across all social media platforms. Posts all approved content, boosts content to targeted audiences, and community manages all SAOTA social media platforms daily.

The Social Media Manager monitors industry trends and keeps a close eye on competitors. The Social Media Manager is responsible for reporting back on all activity and results on social media platforms by presenting data and analytics monthly. The Social Media Manager supervises, manages, and maintains all social media related tasks for SAOTA. Sound knowledge and experience is required to take ownership and accountability for the organisation’s social media activities.

While we work remotely, the successful applicant must be based in Cape Town in order to work from studio / events when required.

Key responsibilities include:

Strategies

• Social Media Strategies: develop, present, and implement creative and engaging social media strategies for SAOTA across Instagram, Pinterest, and Facebook (the Junior Digital Strategist owns the overarching LinkedIn strategy).
• Budget: assist Head of Marketing in compiling annual social media budget forecasts; monitors social media spend.
• Research: track industry news and trends – stay up to date with latest social media best practice and technology and report back.
• Competitor Analysis: analyse competitor activity and report back.
• KPI/Goal Setting: set targets to increase brand awareness and following for all brands across multiple channels.

 Brand Collateral

• Copywriting: copywrite all captions for any social media posts and campaigns.
• Content Library: develop and managing a system for a content library.
• Content Creation: create engaging multi-media content for all brands across multiple channels.

Media Publicity

• Press Schedule: understand all brands’ press schedules to tie in relevant social posts to current campaigns.
• Coverage: awareness of all recent media coverage to be shared creatively on multiple channels.

 Social Media

• Content bank: manage the social media content funnel, identify, and source content from across the company utilising the brand content pillars and save to the content library.
• Calendars: compile monthly calendars for all brands across multiple channels utilising the brand content pillars and present to Directors for approval.
• Strategies: create, review and analyse strategies and constantly research new social media ideas and campaigns.
• Schedule/post: schedule/post monthly approved content .
• Community Manage: handle all day-to-day conversation and responding to communities in a timely manner.
• Boosting: create boosting strategies – identifying best target audiences for multiple channels.
• Reporting: compile monthly social media reports – monitor, track, analyse and report on performance of the brand across multiple channels.

 Public Forums

• Schedule: understand annual public forums schedule (events, awards, expos, speaking opportunities) to tie in relevant social posts, e.g. sharing awards shortlisted/won, events attended etc.

Internal Communication

• Quarterly Magazine: compile quarterly social media results for the quarterly magazine
• LinkedIn: co-ordinate and manage Principals’ LinkedIn content for their personal accounts utilising the LinkedIn Strategy

• Staff Travel: co-ordinate and manage social media content travel briefs for all staff via specified communication channels.

KEY REQUIREMENTS:

• Minimum of 3 years experience in a similar role
• Relevant Academic Qualification
• Proficient in Microsoft Word, PowerPoint, Excel
• Knowledge of the following is beneficial:
  WordPress, Meltwater, Hootsuite, Iconosquare, Deltek Vision and Microsoft Power BI, Google Analytics, Mailchimp
• Passion for media and marketing
• Ability to work accurately and professionally under pressure
• Willingness to learn
• Organised
• Proactive and self-disciplined
• Team player
• Excellent organization and time management skills
• Attention to detail
• Takes initiative
• Excellent computer and administration skills
• Strong research skills