Social Media Specialist (Centurion) at AVBOB South Africa

Description

• We are looking for an experienced and enthusiastic Social Media Specialist to join our creative team.  
• You will be responsible for quality control and overseeing the Group’s social media platforms.
• You should have hands-on experience in social media management for brands and knowledge of social media marketing and communication channels.
• You will be working for a well-established company with strong values. In exchange for your services, you will receive a competitive compensation package.
• You will be joining an organisation that values employee development and rewards excellent performance.

YOUR RESPONSIBILITIES WILL INCLUDE THE FOLLOWING:

• Analyse the Group’s digital marketing plan and social media strategy to identify strategic gaps and make recommendations for improvement.
• Research social media trends and recommend changes that are relevant to the Group’s marketing activities.
• Set key performance indicators (KPIs) for social media campaigns.
• Set specific objectives and report on ROI.
• Continually research and analyse the social media landscape to identify new platforms, trends and opportunities to reach a larger target audience.
• Oversee the development and delivery of the social media campaigns.
• Build relationships with customers, potential customers, industry professionals and other stakeholders.
• Co-ordinate paid activity with external suppliers and internal team.
• Device ways to optimise content for each distinct channel (whether content is written, photography, video or testimonial led), taking audience requirements into account.
• Analyse and report on impact and efficiency of social media activity.
• Generate reports on the overall community sentiment.
• Provide ROI report on paid activities.

Requirements

• Degree or Diploma in Communications/ Public Relations.
• 5 Years’ relevant experience.
• Experience in social media management and projects.
• Familiar with all or latest social media platforms.
• Ability to identify and track relevant community metrics (e.g. repeat attendance).