Social Media Specialist at LulaBet

Job Description

The Role: As a LulaBet Social Media Specialist with copywriting skills, you ensure effective social media content and campaign strategy and production through the creation of digital content for a variety of communication channels, from conception to completion. 

Here is what you will be doing (the important stuff):

• Drive the conceptualization and creation of digital content for social media channels through bringing all types of content ideas to life, from graphic design to photos, videos and multimedia content 
• Copywriting and optimization of web content to support best practice strategies 
• Produce original, clear and credible content that delivers campaign objectives 
• Driving lead generation with customized emails and landing pages for digital campaigns, product launches, newsletters, sms etc. 
• Engage with the community and post regular updates on promos, sport events etc. 
• Reply/Assist in a timeous manner to comments and escalate queries to relevant departments 
• Engage with relevant social media groups and build up relationships with influencers 
• Contribute forward-thinking content ideas that help amplify the company’s reputation among target audiences through experimenting with new formats, techniques and creative strategies 
• Collaborate with internal and external stakeholders to identify new stories, trends and opportunities to create content and campaigns 
• Assist with managing project and campaign deliverables in order to meet expectations and ensure campaigns are on time and on budget 
• Create and manage a database of visual assets within the organization 
• Create and pitch effective campaign ideas whilst ensuring integration with the broader marketing plan involving all other media channels 
• Develop content and campaign strategies for all major social media networks (Facebook, Twitter, Instagram, Snapchat, Pinterest)  
• Design content for organic posts as well as paid formats ensuring up-to-date social media ad formats 
• Manage internal and external designers to plan and produce professional content 
• Capture video and photos at live events or stage ad-hoc shoots when required and when the opportunity arises 
• Ensure that all content or language published to group’s social media platforms adheres to company’s corporate identity 
• Detailed reporting on social media campaigns and highlighting of future learnings

Qualifications

Education:

• Grade 12
• Bachelor’s Degree (Desirable)

Experience:

• 2-4 years professional experience with Social Media networks
• 2-4 years’ experience with professional copywriting for different verticals, ie. social media, websites, newsletters

Knowledge:

• Online Sports Betting and/or Online Gaming knowledge
• Interest in sport events and casino games
• Digital and social media formats
• Full MS Office suite
• In-depth knowledge/experience and experience producing social-first content with all major social media platforms 

Skills:

• Strong project management skills
• Able to thrive in a fast-paced, dynamic environment and to work both independently and as part of a cross-functional team
• Ability to take direction
• Ability to understand company’s identity, core target audience and layer onto that own creativity and fresh content ideas
• High level of organization
• Attention to detail
• Strong writing skills
• Ability to keep social media community engaged