Specialist: Campaigns at Absa South Africa

Job Summary

• Provide specialist advice and support in the implementation/development of campaigns (both tactical and strategic), operational planning and associated service delivery processes, methods and techniques

Job Description

• Strategy & Client Value Management: Lead the coordination of calendar-based, sector-seasonal, and proposition-led direct marketing campaigns across Business Banking, ensuring that informational, operational, and marketing initiatives enable effective communication and drive sales across the cluster.
• Execution: Implement direct marketing / campaigns that strengthen client consideration and business outcomes. Collaborate with product, sector, and segment teams to design and execute tactical and strategic trigger-based campaigns. Partner with business and technology stakeholders to execute these campaigns, shifting client perceptions, enhancing consideration, and accelerating sales growth.
• Track, measure, and report campaign performance to ensure effectiveness, optimise impact, and inform future strategies.

Education

• Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)

End Date: August 26, 2025