Absa Group Limited (Absa) has forged a new way of getting things done, driven by bravery and passion, with the readiness to realise the possibilities on our continent and beyond.
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Provide specialist advice and support in the implementation/development of campaigns (both tactical and strategic), operational planning and associated service delivery processes, methods and techniques
Job Description
Strategy & Client Value Management: Lead the coordination of calendar-based, sector-seasonal, and proposition-led direct marketing campaigns across Business Banking, ensuring that informational, operational, and marketing initiatives enable effective communication and drive sales across the cluster.
Execution: Implement direct marketing / campaigns that strengthen client consideration and business outcomes. Collaborate with product, sector, and segment teams to design and execute tactical and strategic trigger-based campaigns. Partner with business and technology stakeholders to execute these campaigns, shifting client perceptions, enhancing consideration, and accelerating sales growth.
Track, measure, and report campaign performance to ensure effectiveness, optimise impact, and inform future strategies.
Education
Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)
Gmail
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