Specialist: Client Relationship Management at Capitec Bank

Purpose Statement

• To develop and implement client engagement campaigns and programmes to deliver business and client value.
• Take ownership and drive the campaign end to end lifecycle through the development of campaign business cases encompassing; pre-campaign analyses, target group design, communication plan, content development, campaign execution and post campaign analyses.

Experience

Min:

• 5 years plus experience in a similar environment
• Drafting business cases, marketing plans 
• Operates in a campaign coordination or management role 
• Digital marketing, CRM, customer loyalty and communications
• Interpret data and reports for analysis 
• Performance marketing and direct marketing

Ideal:

• Digital Campaign management agency experience 

Qualifications (Minimum)

• Grade 12 National Certificate / Vocational
• Bachelor's Degree in Marketing or Business Management

Qualifications (Ideal or Preferred)

• Post Graduate Diploma in Marketing or Business Management

Knowledge

Minimum:
Must have detailed knowledge of:

• Strategic marketing management
• Psychology and Behavioural Economics
• Campaign management
• Direct marketing
• Internal and external communications
• Performance marketing

Ideal:
Knowledge of: 

• Digital Marketing: digital campaign management  in agency environment i.e. Programmatic marketing 
• Data analysis, client profiling and segmentation
• Brand Management 
• Data analysis, client profiling and segmentation

Skills

• Communications Skills
• Computer Literacy (MS Word, MS Excel, MS Outlook)
• Analytical Skills
• Attention to Detail
• Commercial Thinking Skills

Competencies

• Relating and Networking
• Persuading and Influencing
• Presenting and Communicating Information
• Writing and Reporting
• Planning and Organising
• Delivering Results and Meeting Customer Expectations
• Adapting and Responding to Change
• Analysing

Additional Information

• Clear criminal and credit record
• Ability and willingness to work in an open plan environment
• A valid driver's license and own vehicle is required
• Willingness to travel nationally if and when required