Specialist: Communication External - Johannesburg at Transnet

Position Purpose:

• To contribute to the promotion of Transnet’s reputation and enhancing its image and identity to external stakeholders.
• To conceptualise, plan, implement and monitor the organization’s external communications activities.
• To build and maintain relationships with key stakeholders across traditional and online media channels in line with Transnet’s communication objective

Position outputs:

• Implement the annual external communication plan.
• Collaborate and support Operating Divisions with external communications requests.
• Collaborate with senior management to develop and implement an effective communications strategy based on our target audience.
• Liaise with media monitoring and public relations agencies and provide guidance on business requirements.
• Develop content (press releases, factsheets, thought leadership articles) for print, radio, and online publications.
• Monitor and timeously respond to media inquiries.
• Monitor media coverage and compile daily and weekly reports.
• Manage the flow of information between Transnet and the media and other interested parties such as industry bodies.
• Maintain a media database.
• Maintain records of media coverage and collate analytics and metrics.
• Liaise with journalists/media outlets and map their areas of focus against that of the organisation.
• Build relationships with key media contacts, identify and leverage off opportunities to proactively pitch brand and corporate stories.
• Project manage media and communication campaigns.
• Manage crisis communication as it arises and escalate to management.
• Disseminate content and track Transnet’s online presence in collaboration with the production and multimedia team.
• Ensure that all communication activities are executed in a timely manner and in accordance with requirements and specifications of the organisation.
• Contribute to the external and internal publications.
• Use commercial and creative knowledge to translate strategic objectives into compelling creative articles.

Qualifications & Experience:

• Bachelor's Degree in Corporate Communication, Public Relations or a related field.
• Minimum of 5 years' relevant experience in a communications role.
• Requirement of trust and honesty in the handling of finances as per the National Credit Act Amendment 19.
• Understanding of the POPI Act, Access to Information Act and related acts.

Standard Job Requirements

• Driver’s license code 08.
• Travel as required and approved.

Competencies:

• Strategy & Sustainability
• Inspirational Leadership
• Business Performance and Delivery
• Relationship Management
• Corporate Governance & Compliance
• Personal Master