Sports Content Lead at Hollywoodbets

Responsibilities

• Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.
• We have an amazing opportunity for a Sports Content Lead to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?

You Bring:

• Valid driver’s license Essential
• Strong leadership skills with the ability to mentor and guide a team of writers and specialists.
• Ability to work under pressure and in a fast-paced, growing environment.
• Will be required to travel from time to time (e.g., sporting events, industry-related functions).
• Ability to think independently and make editorial decisions with minimal supervision.
• Solid understanding of SEO principles and how they apply to sports content.
• Basic understanding of HTML and web publishing.
• Experience working with WordPress or similar Content Management Systems.
• Comprehensive knowledge of various sporting codes relevant in South Africa – soccer, rugby, cricket, golf, horse racing, Formula 1, etc. (with a particular emphasis on local football).

A bonus to have:

• Certificate/Diploma/Degree in Marketing or related

What You’ll Do For The Brand:

• Lead and manage the Sports Editorial Team (senior specialists, content specialists, and junior specialists).
• Ensure sports editorial content is accurate, newsworthy, and aligned with both business priorities and audience interests.
• Draft and execute sports content strategies for websites, blogs, and Facebook pages.
• Create, commission, and edit compelling written content across multiple sports codes, with a strong focus on South African football.
• Oversee the clipping, editing, and publishing of rich media content for both social platforms and websites.
• Proofread and edit content produced internally as well as from correspondence writers, maintaining the highest editorial standards.
• Maintain a deep understanding of sporting trends globally, while prioritizing locally relevant stories and coverage.
• Create and manage an editorial calendar, ensuring timely publication of content.
• Conduct regular audits of content performance and implement improvements where needed.
• Monitor competitor activity and industry news to identify opportunities for innovative content approaches.
• Review analytics and prepare reports on key metrics, providing insights to inform future strategy.
• Collaborate closely with the SEO/Content Marketing Team and the wider digital marketing function to maximize content reach and effectiveness.

What You’ll Bring To The Team:

• Strong verbal and written skills
• Strong leadership skills with the ability to mentor and guide a team of writers and specialists.
• Follow process in order to ensure high quality output
• Approaches own work with dedication and high sense of responsibility
• Consistently delivers required business results and meet deadlines
• High attention to detail
• Good communication skills

Apply Before 12/11/2025