Technical Commercial Lead - Biologicals at Mayfly Agri (Pty) Ltd

• A market leader in agrochemical products is seeking a Technical Commercial Manager to be responsible for driving the commercial growth of biological products through technical leadership, strategic market development, customer support, product validation, and cross-functional collaboration.

Minimum requirements for the role:

• Must have a bachelor’s degree in Agriculture, Agronomy, Soil Science, Plant Science, or a related field
• Minimum 7–10 years’ experience in Agriculture or Agri-Inputs, with direct exposure to biological products (bio-stimulants, microbes, or soil health solutions)
• Proven experience in a commercial, technical, or product management role within the agricultural sector
• Strong understanding of crop production systems, particularly row crops (horticulture experience is advantageous)
• Demonstrated ability to interpret scientific data, conduct or oversee field trials, and translate results into commercial outcomes
• Experience developing and delivering training programmes for sales teams and agronomists
• Solid market and industry knowledge, including competitor activity, regulatory environments, and customer needs in South African agriculture
• Proven customer relationship management and stakeholder engagement skills with farmers, agronomists, and channel partners
• Results-driven mindset with strong commercial acumen, problem-solving ability, and the capacity to influence without direct authority
• Must have a valid driver’s license and willingness to travel extensively across field and office environments

The successful candidate will be responsible for:

• Leading the implementation of commercial excellence frameworks across the biologicals business and translating strategic goals into actionable field-level plans to drive revenue growth.
• Ensuring strong alignment between technical positioning and commercial messaging of biological products.
• Designing and executing demand generation programmes to increase awareness, trial, and usage of biological products.
• Supporting, coordinating, and overseeing on-farm trials, demonstrations, and validation programmes with internal stakeholders, including commercial agronomists and development and innovation teams.
• Interpreting field trial data, validating product performance, and communicating results effectively to internal and external stakeholders.
• Collaborating with the Agronomy Manager to develop compelling technical campaigns and grower-focused messaging.
• Serving as the primary technical expert and key point of contact for customers, including farmers and agronomists, by delivering agronomic recommendations that integrate biological products into conventional fertilizer programmes.
• Providing tailored technical and commercial solutions to key accounts while addressing customer challenges to build high levels of trust.
• Driving adoption of biological products by identifying barriers and implementing targeted solutions to overcome them.
• Developing practical tools, guidelines, and best practices to support consistent and effective product use.
• Training and upskilling sales teams and agronomists on biological products, including positioning, application, value delivery, and technical knowledge.
• Working closely with R&D, marketing, sales, and supply chain teams to ensure successful product positioning, development, and delivery.
• Providing technical insights to inform product development, lifecycle management, and innovation pipelines.
• Monitoring industry trends, competitor activity, regulatory developments, and gathering customer feedback to refine product offerings and provide strategic insights to leadership.
• Acting as a thought leader by contributing to industry forums, shaping best practices, and translating scientific advancements into market-ready biological solutions.