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Distell is a great company rooted in South Africa, crafting leading liquor brands for people to enjoy responsibly at every occasion the world over. We create exceptional brands with strong consumer focus offering real value for money across the pricing continuum. Distell Group Limited is Africa’s leading producer and marketer of spirits, fine wines, ci...
Purpose of the Position:
Develop, manage, grow and sustain a prominent brand that delights consumers through the understanding, anticipation, creation, and meeting of consumer needs.
Key Performance Areas would include, but are not limited to:
Maintain and update Regional Brandbox input
Assisting with monthly reporting on sales and A&P budgets
Assist with country’s marketing budgets on expenditure, as well as monitoring thereof
Assist with packaging upgrade launches, assist with new SKU launches and rollouts
Assist with the procurement process of merchandise material, as well as the managing thereof
Assist with implementation of Cycles and consumer engagements
Drive gathering & storing of Regional competitor/trend information management, and assist in interpreting regional trends and competitive activities
Drive impactful and cost-effective brand campaigns
Support direct line manager with relevant and accurate analysis on brand performance and budget status
Support Marketing Manager with strategy, planning, and content development
Support brand team to grow brand equity and ensure that overall Brand Health targets achieved
Implement regional brand plan elements
Write and submit clear and timeous procurement briefs
Rollout brand elements to touchpoints including digital/social media communication and campaigns
Track and report on campaign effectiveness
Ensure merchandising & POS collateral is available and deployed as required
Create funds planning and manage campaign processes in SAP CRM
Manage specific brand campaigns from concept to execution (end to end)
Provide assistance to broader team in the execution of brand plans
Drive continuous improvement in the area of responsibility
Feedback relevant marketing insights and campaign learnings to drive improvement in campaign impact and effectiveness
Drive world-class implementation of new product launches and take corrective action where required
The successful candidate must preferably have the following experience/skills/qualifications:
Appropriate tertiary qualification – degree/diploma (i.e. BComm. IMM )
Minimum 3 years’ relevant marketing experience, ideally across a range of categories/FMCG’s
Knowledge of product pricing, packaging, distribution, and positioning
Familiarity with the latest marketing trends and best practices
Ability to conduct research and analyze data
Good organizational skills
Excellent communication skills (both written and oral) and sound presentation skills
Knowledge of SAP CRM as a planning and management tool for brand activity will be advantageous
Proven and appropriate brand knowledge
Computer literacy – Word, Excel, PowerPoint, Basic SAP knowledge
Ability to work flexible hours
Good communication and interpersonal skills
Proven numerical aptitude and above-average analytical abilities
Able to work independently and under pressure
Willingness to travel
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