UFS Marketing Lead South Africa at Unilever

As the UFS Marketing Lead, you will be responsible for delivering the South Africa Marketing growth strategy that contributes to the overall Country Growth Plans. You will be Operator/Customer centric and drive brand-led solutions and services that meet their needs, developing the marketing teams to drive digital excellence across all touchpoints. You will be focused on attracting customers by creating and delivering valuable content and experiences tailored to them.

You will be responsible to:

• Drive Business Growth Targets for Digital Reach, Penetration & Turn Over
• Work closely with the South Africa UFS Leadership team and retail Business Teams to align on marketing led initiatives and strategies
• Develop and deliver the Communication and Activation Plan for SA in line with Strategy to support the growth of the core
• Deliver innovation executions OTIF aligned with portfolio marketing team
• Lead and develop the UFS Marketing team
• Understand & drive Full Operator Lifecycle to deliver Customer-centric performance KPIs including Conversion rate & # of digitally engaged operators

JOB SUMMARY

• Own & Drive Business Growth Targets for Turn Over, Reach & Penetration 
• Develop and lead customer centric, data-driven marketing vision, strategy and plans.
• Uses data and insights (Operator and Customer) to define an aligned customer experience strategy and executes to deliver business results
• Defines the overall marketing and brand strategy, content and communication plan
• Support the co-creation of the annual IBP plan and ensure this is resourced with focus on Top 10, brand and marketing activities and supporting BMI
• Drive the full Operator Lifecycle (understanding the end-to-end buying journey) for all key customer segments. Executes the journeys & omni-channel campaigns on all traffic-driving touchpoints.
• Drive lead management process through always on content to deliver exceptional customer experience
• Lead the UFS Academy Training program, building strong partnerships and providing localised content to attract and engage new leads
• Lead Chefmanship helping to instill this as the culture of UFS across the organisation, working closely with the Chef teams to build Influencer Ambassadors and Culinary training/upskilling for the business
• Inspire, lead and develop the marketing team to deliver strong execution, monitoring and optimization of plans
• Develops Partner ecosystems to increase reach / content / credibility (Chefs, KOGs, Industry bodies, South African Chefs Associations, Agencies, other Suppliers, etc).

Digital & Data:

• Apply the key future fit approaches to drive successful teams which includes agility, speed, community/Squad drive. Drives Data driven decisions in OCTs & other business processes

Technical tools:

• Ability to apply the following digital marketing tools:
• Marketo (simple & advanced campaigns)
• AEM (including Adobe Assets)
• Google Analytics

Business Partnering:

• Partners with MD and LT to deliver the best operator experiences to unlock growth. Leads/ supports OCT’s (Operator Conversion Teams) – ensures KPIs are met and participate in idea generation and execution through sales team.
• Work closely with the South Africa Business Teams and Global UFS Category & Brand Teams to align, resource and deliver 12Q plans including brand led activities, Innovations, renovations.
• Key interfaces: Category & Brand Marketing Teams; Omnichannel Trade Marketing; Chef; Brand & Innovation; Business Excellence; CMI; Customer Development ; External Partnerships; Agencies
• Direct reports: Operator Experience Managers, Category & Portfolio Managers, Omni Channel Trade Marketing

KEY REQUIREMENTS

• 5-8 years of working experience in similar function in FMCG
• Proven track record in Marketing & Sales, preferably in the Foodservice Industry
• Basics of Marketing Automation
• Digital & Social media

Desirable:

• Preferable experience within Business to Business Marketing
• Industry knowledge for Operator Groups & Trade Customers

Key skills:

• Strategy into Action: Develops strategy to drive growth & customer experience
• Business Acumen: Deep understanding of sales/marketing funnels, operator lifecycle & marketing automation journeys
• Customer Centricity: Deep understanding of customer buying journeys & filtering all business decisions through the eyes of our customer
• Creative & persuasive content creation & distribution across a variety of digital channels
• Performance measurement & analysis both online & offline
• Project management & process management