Active Jobs at Le Boat

The Role

• As a Performance Marketing Specialist, you'll manage and optimize paid marketing campaigns across Search, Social, Display, and more, driving customer acquisition and growth. Your analytical skills and ability to collaborate with cross-functional teams will be key to success. You'll execute, report, and test new strategies to enhance performance across various digital media channels.
• This role offers a flexible hybrid work pattern, 2 days a week working in our Century City office and then other days working remotely.

What you will be doing

• Manage end-to-end management of digital marketing campaigns, ensuring alignment with business goals.
• Implement strategies to optimize campaigns for maximum return on investment.
• Create reporting dashboards to track performance and highlight data-driven improvements.
• Analyse campaign data to identify trends and areas for optimization.
• Collaborate with internal teams to ensure the integration of marketing initiatives.
• Develop and test new opportunities across paid digital channels.
• Manage budgets for campaigns, optimizing spend for maximum impact.
• Provide regular reporting and insights to collaborators on campaign performance and recommendations for optimization.
• Conduct market research and competitor analysis to advise strategies and stay updated on industry trends.
• Assist agency partners with campaign setups and strategies to ensure success.
• What we are looking for
• A results-driven digital marketer with expertise in Paid Search, Paid Social, Display, and Video campaigns.
• Passionate about digital marketing with proven hands-on experience in prior roles
• Detail-oriented multitasker who thrives in dynamic, fast-paced environments.
• Skilled at managing large-scale, multi-country ad accounts with complex keyword strategies.
• Proven success in optimizing paid campaigns across diverse platforms.
• Consistently meets volume and budget targets across multiple sites and platforms.
• Experience in industries like travel, marketing agencies, or experiential products is a plus.

About You

• Proactive and adaptable, always ready to tackle challenges with a positive attitude.
• Self-motivated and driven by achieving outstanding results, with a focus on continuous improvement.
• Collaborative and approachable, building strong relationships across teams and with partners.
• Committed to delivering value, balancing business needs with customer satisfaction.
• A problem-solver, thriving in dynamic environments where flexibility and resilience are key.
• You take personal accountability to make things happen and to ensure results are achieved.

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About the role:

• Content Creation: Develop engaging copy for websites, social media, emails, brochures, and print ads.
• Brand Voice: Ensure consistency and appeal of Le Boat’s brand across all channels.
• SEO Optimization: Use SEO best practices to enhance content visibility and searchability.
• Campaign Collaboration: Work with the Creative Production Manager and marketing team on campaigns, product launches, and special offers.
• Market Research: Analyze target audiences, trends, and competitors to keep content competitive.
• Proofreading and Editing: Refine content for accuracy, grammar, and tone.
• Creative Strategy: Contribute to brainstorming and innovation to elevate content.
• Customer-Centric: Prioritize customer needs in all actions.
• Team Spirit: Exhibit a friendly, positive attitude in collaborative settings.
• Innovation and Creativity: Bring fresh ideas with a proactive mindset.
• Passion for Travel: A strong enthusiasm for travel is essential.

What we are looking for!

• Proven Copywriting Experience: Experience in travel or leisure preferred.
• Exceptional Writing Skills: Strong in editing, proofreading, and English language.
• Email Copywriting Expertise: Specific experience in CRM email copywriting.
• SEO Knowledge: Skilled in SEO best practices and keyword integration.
• Brand Consistency: Ability to maintain a consistent brand voice across platforms.
• Digital Marketing Insight: Strong grasp of social media trends and content strategy.
• Creative Thinking: Ability to generate engaging and innovative content.
• Team and Independent Work: Efficiently prioritize multiple projects alone or in a team.
• Language Proficiency: Proficient in French, German, Spanish, Italian, or Dutch.
   

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What you will be doing:
Campaign Management:

• Create high-quality email campaigns to drive bookings and conversions, using A/B testing and performance tracking for continuous improvement. Collaborate with Sales and Operations to develop cross-channel strategies.

Lead Generation:

• Implement multi-channel lead generation to grow the customer database, focusing on early lifecycle engagement and onboarding journeys. Partner with the Acquisition team for a unified approach.

Loyalty Programs:

• Enhance customer retention and engagement by working with the Head of CRM to refine loyalty programs.

Team Collaboration:

• Report to the Head of CRM and work closely with CRM, Data, and Insight teams, as well as regional marketing and sales teams, to drive shared goals.

What We're Looking For:

• A CRM marketing specialist with digital marketing experience, ideally within a global organization.
• Proven expertise in leading and managing email campaigns, Customer Lifecycle, and as well as automated customer journeys.
• Extensive experience in end-to-end digital campaigns, with a strong track record in CRM/digital platforms.
• An individual with a keen eye for creativity and a strong ability to pay close attention to detail, especially in the development of effective campaigns.
• Experience with loyalty programs and related marketing techniques.
• Excellent collaborator who excels in building and nurturing connections with various individuals.
• Strong interpersonal skills, with the ability to effectively collaborate and influence others.
• Strong analytical and reporting skills, with the ability to interpret data to optimize campaign targeting and personalization.
• A self-starter with a proven ability to manage multiple projects and innovate.
• Experience with HubSpot is essential.

What we can offer:

• Competitive salary with annual salary review
• Annual leave
• An enhanced employer contribution pension scheme
• Health insurance