Digital Marketing Manager Cleanipedia at Unilever

• This role blends strategic digital marketing leadership with experiential brand-building to create integrated campaigns that drive awareness, engagement, conversion, and brand loyalty. The successful candidate will lead end-to-end digital programs across channels while also developing and executing immersive brand experiences, events, and activations that connect meaningfully with consumers and customers. The role also includes leading influencer and creator partnerships, ensuring that influencer activity is strategically aligned to brand goals, audience growth, engagement, and measurable business impact.
• In addition, this role owns social media strategy and execution across priority platforms, including content planning, community engagement, paid social, social listening, performance optimization, and emerging practices such as Generative Engine Optimization (GEO) and Large Language Model (LLM) optimization to improve brand visibility across AI-powered discovery environments.
• You’ll be part of a team on a mission to build the biggest “cleantainment” platform in Africa — making cleaning fun, easy, desirable and shareable.

Key Responsibilities
Digital Marketing Strategy & Campaign Execution

• Develop and execute integrated marketing strategies across digital channels, social media, paid media, SEO/SEM, web platforms, and experiential activations.
• Lead end-to-end campaign planning from insight and concept development through to execution, optimization and post-campaign analysis.
• Use consumer, customer and market insights to shape marketing plans and improve campaign effectiveness across digital, experiential, influencer and social media activity.

Social Media Strategy & Content Leadership

• Own the social media strategy across priority platforms, ensuring channel plans are aligned to business goals, audience needs and brand priorities.
• Develop and manage social media content calendars, including editorial planning, publishing schedules and platform-specific content requirements.
• Lead the creation, briefing, review and optimization of social content formats including static, video, short-form, live and community-led content.
• Manage agency partners responsible for day-to-day publishing and community engagement, including responses to comments, messages, mentions and relevant online conversations.

Influencer, Creator & Community Engagement

• Develop and implement influencer and creator strategies to expand reach, strengthen credibility and drive engagement with target audiences.
• Identify and build relationships with influencers, creators and brand advocates aligned to brand values, audience priorities and campaign objectives.
• Oversee influencer briefs, content approvals, timelines, contracts, usage rights and compensation to ensure quality, compliance and on-time delivery.
• Collaborate with creators and cleanfluencers to deliver engaging, culturally relevant and shareable cleaning content.

Performance, Insights & Digital Optimization

• Track, analyze and report on campaign, influencer, event and social media performance using relevant KPIs such as reach, engagement, community growth, leads, conversion, ROI, earned media value, sentiment and brand impact.
• Conduct social listening and monitor brand sentiment, competitor activity, culture trends and emerging conversations to identify risks and opportunities.
• Plan, execute and optimize paid social campaigns to grow reach, engagement, traffic and conversion in line with campaign objectives.
• Develop content and channel strategies that improve discoverability across AI-powered search and answer engines using Generative Engine Optimization (GEO) and Large Language Model (LLM) optimization principles.

Experiential Marketing & Brand Activation

• Oversee experiential marketing programs, including events, activations, partnerships, trade engagements and consumer experiences that strengthen brand equity and engagement.
• Ensure consistent brand messaging and a seamless consumer journey across physical and digital touchpoints.
• Identify new technologies, platforms, creators, social trends and experience formats to keep the brand competitive and culturally relevant.

Stakeholder, Agency & Budget Management

• Collaborate closely with cross-functional teams including brand, sales, shopper marketing, PR, creative, media, legal and external agency partners.
• Establish and maintain social media governance, including brand tone of voice, approval processes, platform best practices and escalation protocols for sensitive issues or reputation risks.
• Oversee budgets, timelines, vendors, platform partners and agency relationships to ensure campaigns and experiences are delivered on time and within budget.
• Lead and mentor team members where applicable, providing clear direction, prioritization and performance support.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven 7+ years experience in digital marketing, social media marketing, brand marketing, experiential marketing, influencer marketing, event marketing, or integrated campaign management.
• Strong understanding of digital channels, social platforms, platform-specific content behaviour, analytics, content ecosystems and marketing technologies.
• Experience developing social media strategies, managing content calendars and leading day-to-day platform execution.
• Experience with community management, paid social campaign delivery, social listening tools and performance reporting.
• Familiarity with optimizing content for AI-powered discovery, including GEO, LLM-friendly content structuring, answer-engine visibility and emerging search behaviours.
• Experience planning and executing brand activations, events, influencer programs, or immersive consumer experiences.
• Demonstrated experience managing creator or influencer relationships, negotiations, contracts and campaign delivery.
• Strong commercial acumen with the ability to connect marketing activity to business results.
• Demonstrated ability to manage multiple projects, stakeholders, agencies and budgets simultaneously.
• Experience presenting plans, performance and recommendations to senior stakeholders.
• Excellent stakeholder management, communication, presentation and leadership skills.
• Strong analytical skills with the ability to convert data into actionable insights.
• Creative problem-solving ability and adaptability to changing social, digital and consumer trends.