Jobs at 2U

What We’re Looking For:

• Reporting directly to the CEO, the Executive Director, edX is a pivotal executive leadership role responsible for architecting and executing the strategy for our world-renowned "edX" consumer platform, an integral part of the broader 2U strategy.
• This leader will own the full P&L and strategic roadmap for the edX business. The primary mandate is to drive consumer growth by developing and maintaining attractive learning products, attracting learners to the platform, and converting them into a loyal, long-term customer base that drives repeat purchases.
• This is a unique "build-and-scale" opportunity. The Executive Director, edX must be a proven commercial leader with a strong background in eCommerce who can drive aggressive, immediate revenue through the platform while building a scalable, high-performance organization. This leader must also be a successful collaborator, working across the organization to connect the platform's scale to other divisions, including product, marketing, partnership management, and B2B sales.
• The ideal candidate is a transformative, data-driven, and resilient executive with deep experience in managing high-growth, large-scale B2C platforms and a proven track record in eCommerce.

Key Responsibilities

edX P&L Leadership & eCommerce Growth (P&L Ownership)

• P&L Responsibility: Own and deliver on all P&L targets for the edX consumer business, ensuring its growth and success as an integral part of the broader 2U strategy.
• eCommerce Product Strategy: Develop and execute a diverse B2C portfolio strategy for edX, developing and maintaining a range of attractive learning products (by price, time, and credential type) to meet learners at every stage of their career.
• Learner Acquisition: Lead a cross-functional governance team (Product, Marketing, Analytics, etc.) to attract learners to the platform by growing organic traffic/SEO and optimizing paid marketing channels.
• Conversion & Purchase: Own the consumer journey, connecting learners to the appropriate solution and leading initiatives to dramatically improve conversion funnels and drive them to purchase.
• Loyalty & Retention: Create a long-term relationship with learners to build a loyal customer base and drive repeat purchases. Drive the strategy to launch and scale a competitive consumer subscription offering, increasing learner value and recurring revenue.

Strategic Collaboration & Platform Innovation

• Cross-Functional Leadership: Serve as a key collaborative leader, ensuring constant alignment and successful partnership with cross-functional organizations (Product, Marketing, Partnership Management, B2B Sales, Tech, and Finance) to execute the edX strategy.
• Content Strategy: Partner with content acquisition and learning teams to bring more career- and industry-relevant content to the platform.
• B2B Sales Collaboration: Successfully collaborate with the B2B sales organization by instrumenting the edX consumer journey with effective lead-generation strategies to fuel the sales pipeline.
• Partnership Collaboration: Work closely with the partnership management team to evolve partner contracts (rev share, platform control) in support of the consumer subscription and growth strategy.
• Platform Innovation: Champion initiatives to standardize the learner experience and innovate with AI to enhance learner engagement and outcomes.

Education & Experience

• Bachelor’s degree required; MBA or advanced degree strongly preferred.
• 15+ years of progressively responsible executive leadership experience in a high-growth technology, SaaS, or EdTech environment.
• Proven P&L Responsibility: Demonstrable experience managing the full P&L for a large-scale, high-growth B2C eCommerce or consumer platform business.
• Strong eCommerce Background: Must have a strong background in eCommerce with proven experience in:
  • Developing and maintaining attractive learning products.
  • Attracting learners to a platform and connecting them to the appropriate solution.
  • Driving learners to purchase and creating long-term relationships.
  • Building a loyal customer base and driving repeat purchases.
• B2C Platform Expertise: Deep expertise in the B2C toolkit, including consumer marketing, product management, subscription models, SEO/traffic acquisition, and conversion rate optimization.
• Collaborative Leader: A proven ability to be successful and collaborate with other parts of a matrixed organization, including product, marketing, partnership management, and B2B sales teams.
• Transformational Leadership: A "builder" profile with proven experience scaling a business unit and building the organizational and technical foundations for growth.
• Exceptional Commercial & Financial Acumen: Ability to meticulously forecast revenue, own a P&L, and model complex business trade-offs.
• Executive Presence: Superb communication, negotiation, and influencing skills, with the ability to build consensus and C-suite/Board-level credibility in a highly matrixed organization.
• Data-Driven & Resilient: A bias for action and a relentless focus on data to drive decisions, comfortable executing at speed in a complex, evolving "building phase" environment.
• Prior experience with CRM, BI Tools, and web analytics platforms is essential.

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What We’re Looking For:

• The Partner Marketing team is responsible for driving marketing value, adoption and growth across a suite of universities and programs.
• They are a key external and internal marketing stakeholder, laser focused on developing and leveraging effective marketing-forward school partnerships that support, nurture and grow partner marketing engagement to drive impact in the overall business. Reporting to a Senior Director/Director, Partner Marketing, this role builds and leverages effective relationship management to drive marketing strategy and partner engagement.
• They are accountable for the external relationships for multiple programs and universities, across all business lines, and goaled towards effective partner engagement that directly results in business growth and success. Partner Marketing is responsible for overall program performance of their portfolio through the active engagement with both internal and external stakeholders to drive focused and effective marketing strategies that deliver business results.

Responsibilities Include, But Are Not Limited To:

Partner Management

• Establishes and upholds productive marketing relationships between 2U marketing and partner institutions within an assigned portfolio of standard complexity. 
• Determines and executes appropriate cadenced communication plan with school stakeholders to ensure effective and efficient brand stewardship that supports the program’s strategic marketing strategy.  
• Engages as a trusted advisor and brand steward with, and for, the partner, leading proactive and productive partner discussions to align objectives, drive growth strategies and create successful outcomes.
• Manages direct, scoped and regular contact with partners to ensure progress against marketing strategies, performance and growth objectives
• Secures partner and/or internal approvals on new projects/initiatives, navigates partner and business requests and feedback, create and manages jira tickets, collaborates on creatives briefs, logs call, meeting and incident reports
• Provides partner with regular performance feedback and reporting
• Goaled with improving/maintaining partner sentiment and increasing go-to-market speed with partner review to support achievement of established business goals

Funnel Management

• Drives marketing narrative with partners and internal stakeholders to support achievement of university and 2U business goals
• Responsible to monitor and track partner funnel and accountable for funnel performance
• Proactively engages internal teams and escalates appropriately to address performance and partner concerns as appropriate against 2U business goals
• Ensures strategic and creative deliverables are aligned with partner brand, strategy and business goals
• Proactively engage with Marketing Strategy to uncover opportunities, trends and insights by vertical to grow and strengthen strategic marketing approach

Internal Partnership

• Works closely and autonomously with each program’s General Manager/Program Management/Director within their portfolio to ensure proper alignment and execution of marketing strategies and program objectives.
• Attend and participate in appropriately cadenced internal meetings (PLTs, etc) and strategy planning
• Secures approvals on new projects/initiatives, navigates partner and business requests and feedback, create and manages jira tickets, collaborates on creatives briefs, logs call, meeting and incident reports
• Maintains and keeps current partner specific “playbook” to document and support continuity of historical context, institutional knowledge and partner relationship nuance.
• Collaborates with internal teams to provide necessary context and insight to drive marketing performance strategy
• Proactively and independently identifies and nurtures growth opportunities with partners and internal stakeholders that advance partner relationship and marketing effectiveness to improve program performance

Things That Should Be In Your Background:

• 3-5 years as a Account Manager, Marketing Manager, Communications Specialist, Strategist or similar job function, either in agency, educational, digital marketing or corporate setting
• Bachelor's degree required, MBA or similar a plus
• Client facing agency experience highly preferred

Other Attributes That Will Help You In This Role:

• Experience in driving marketing strategy from concept to execution
• Skilled at using data to develop marketing brief and project plan to impact business results
• Skilled at communicating to and influencing internal and external stakeholders
• Experience across a variety of digital marketing tactics
• Background in data fluency, with drive to develop mastery within 2U’s specific business model
• Exposure or interest in lead generation/acquisition marketing a plus
• Solid verbal, written, and interpersonal communication skills and the ability to work effectively with cross-functional teams
• Must be highly organized and have great attention to detail
• Ability to maintain a fun, casual, professional and productive team atmosphere
• Ability to work with diverse teams in a fast-paced environment
• Enthusiasm and the ability to adapt and thrive in an atmosphere of constant change

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What We’re Looking For:

• The Senior Sales Account Executive is responsible for owning all aspects of the sales cycle including prospecting new organisations, completing needs analyses and proposing suitable solutions. They are required to implement a balanced approach of new business development and account management activities that involves a high outreach strategy, establishing great relationships, and implementing account specific strategies that meet the needs of their prospective client.

This responsibility includes:

• Delivering annual booked revenue based on an allocated quarterly revenue target. 
  • Deal size guidance $150K - $350K
  • Transactional sales: 40%
  • Contracts/Forward commitments: 60%
  • Deal size guidance
• Managing, nurturing and developing 20 to 40 corporate accounts with a focus on driving recurring/year on year revenue growth
• Predominant focus on driving 12 to 24 month contracts 
• Building out a robust pipeline to grow revenue across multiple product lines
• Predominant focus on selling to large enterprises 

This role collaborates with the wider enterprise sales team to achieve their revenue goals.

Responsibilities Include, But Are Not Limited To:

• Achieve an annual sales quota of $2M+
• Achieve deal sizes of between $150,000 and $350,000
• Implementing account specific strategies, achieving a balance of 40% transactional sales and 60% contract/forward commitment sales to help drive opportunity for recurring revenue
• Developing a client base of 20 to 40 corporate accounts through a customer contact strategy that includes regular face to face interaction, creating multiple contact points
• Maintain a robust pipeline of opportunities by continuously researching and prospecting new business opportunities through cold calling, and alternative reach out methods
• Developing, owning and implementing a quarterly ‘route to target’ sales approach by leveraging internal sales data and industry insights
• Independently completing regular needs analyses, formulating proposals, detailing costing, and negotiating payment terms with organisations
• Act as both product and process specialist
• Continually share market insights to support product development
• Participate in select strategy meetings to help shape offerings and the direction of the sales team

Things That Should Be In Your Background:

• 3 - 4  Year Business or Sales related qualification
• 8+ Years business development or account management experience in a B2B environment - preferably SAAS technologies; IT; or online education
• Experience dealing with, and successfully, influencing high level/C-suite executives
• Ability to multitask, manage projects and work under pressure
• Excellent interpersonal, leadership, negotiation skills and creativity
• New business development experience
• Account Management experience
• Excellent verbal and written communication skills
• Basic data analysis skills
• Willingness to travel internationally & domestically
• Drivers license

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What We’re Looking For:

• This senior analytics engineering role focuses on architecting and optimizing data pipelines and models that power Marketing Analytics and Return on Ad Spend (ROAS) measurement. The position is responsible for building scalable, reliable data sources that enable advanced analytics, campaign performance tracking and data-driven decision-making across marketing and operational functions.
• The role partners closely with marketing stakeholders to develop trusted, actionable datasets that enhance visibility into campaign effectiveness, customer engagement, and ROI. It also provides technical leadership and mentorship to junior analytics engineers, influencing data architecture and project direction for business-critical, medium-to-high complexity data ecosystems spanning multiple product lines and functional areas.

Responsibilities Include, But Are Not Limited To:

• Technical 
  • Cleanse and verify data integrity, enhancing data sources when required
  • Exhibit best coding practices, adeptness in pipeline builds, and proficiency in transformation tools
  • Analyse data to deliver data-driven insights using proven data mining techniques. 
  • Visualise data insights, communicate findings, and engage in data engineering tasks to optimise data pipelines and enhance analytical capabilities
• Management 
  • Effectively leverage knowledge, expertise and experience to lead and deliver projects
  • Effectively support and mentor analysts
• Business 
  • Collaborate with other analysts and stakeholders to execute projects
  • Leverage business knowledge to enhance business performance
  • Help guide business when making technical decisions
• Personal 
  • Perform research and constantly stays on top of the industry’s trends
  • Engage and proactively seek opportunities for improvement through ongoing learning

Things That Should Be In Your Background:

• Educational/professional experience with a heavy quantitative, analytical focus 
• Skilled in data analysis, data engineering and business intelligence
• Advanced understanding of SQL, efficiently & effectively applies best coding practices and demonstrates ability to upskill/assist others
• Advanced understanding of Python/R, efficiently & effectively apply best coding principles and demonstrates ability to upskill/assist others
• Advanced understanding of Apache Airflow/Argo, DBT and APIs; demonstrates proficiency in building data pipelines and assisting in upskilling/assisting others
• Skilled understanding of version control; efficiently create pull requests, collaborate, debug/track issues, document and host code
• Independently develop complex data models
• Experience with a reporting tool, such as Tableau

Other Attributes That Will Help You In This Role:

• Manages multiple projects, resolves challenges swiftly, delivers adaptable approaches, and values diverse opinions.
• Takes ownership, anticipates new problems, tests solutions, and mentors on effective problem-solving techniques.
• Sets quarterly goals aligned with team objectives, tracks progress in Workday, and communicates barriers to the manager. Takes personal responsibility for quality and timeliness of work, correcting mistakes and learning from them. 
• Demonstrates expert understanding, introduces new tools/methodologies, and provides team training to enhance productivity.
• Tailors messages for audience understanding, engages respectfully in team meetings, synthesises thoughts effectively, presents confidently, and actively listens to stakeholders.
• Consistently builds and maintains key stakeholder relationships, perceived as a trusted partner, offers sound guidance, and navigates challenging relationships effectively.

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What We’re Looking For:

• We are seeking a highly skilled and experienced Data Engineer III to serve as a key individual contributor responsible for architecting, implementing, and maintaining robust Data Technology Systems across the entire Modern Data Stack (Data Integration, Storage, Transformation, and Governance). This role demands deep technical proficiency and architectural foresight, requiring the candidate to be hands-on, capable of diving deep into any part of the stack, and executing complex technical work efficiently. 
• As a senior member of the team, you will spearhead technical and infrastructure innovation, mature our code base and development processes, and provide essential technical guidance and mentorship to Junior and Intermediate Data Engineers. You will collaborate closely with cross-functional teams, including Analytics Engineers and Product Managers, to ensure the delivery of optimized data pipelines and reliable, high-impact data products.

Responsibilities Include, But Are Not Limited To:

• Technical
  • Design and build robust, scalable, and high-performance ETL/ELT data pipelines
  • Develop and implement solutions using advanced programming languages (e.g., Python, SQL, DBT)
  • Optimize and performance-tune complex data workflows and queries to handle massive data volumes and ensure minimal latency
  • Lead the design and implementation of data models for Data Warehouses (Snowflake etc.)
  • Implement data quality frameworks (validation, monitoring, and testing) to ensure data accuracy, consistency, and completeness
  • Establish comprehensive error logging and alerting systems for pipeline health and failure remediation
  • Apply DevOps practices to data infrastructure, often involving Infrastructure as Code (e.g., Terraform)
• Management 
  • Effectively leverage knowledge, expertise and experience to lead and deliver projects
  • Effectively support and mentor data engineers
• Business
  • Stakeholder management throughout all business departments
  • Collaborate with other engineers and analysts to execute projects
• Personal 
  • Perform research and constantly stays on top of the industry’s trends
  • Engage and proactively seek opportunities for improvement through ongoing learning

Things That Should Be In Your Background:

• 7+ years experience in the Data industry
  • 4+ years experience in a Data Engineering role
• Expert in SQL, with the ability to implement it where needed across both Data Virtualization and Data Warehousing systems
• PostgreSQL / MS SQL / MySQL / Python / R / Redshift / Snowflake experience
• Experience in database design and database management
• A sound understanding of data management principles, including data quality assurance and data governance
• Experience in source code and version control systems
• Experience with infrastructure automation (Terraform) 
• Familiarity working with containerized services (Docker and Kubernetes)
• Experience in the shipment of data using various methods, such as ETL/ELT, within tools such as Airflow (MWAA), Argo, dbt
• Experience using services within the AWS ecosystem (e.g, RDS, EC2, Redshift, EKS)
• Understanding or knowledge of Linux commands (bash scripting)
• Manages multiple projects, resolves challenges swiftly, delivers adaptable approaches, and values diverse opinions.
• Takes ownership, anticipates new problems, tests solutions, and mentors on effective problem-solving techniques.
• Sets quarterly goals aligned with team objectives, tracks progress in Workday, and communicates barriers to the manager. Takes personal responsibility for quality and timeliness of work, correcting mistakes and learning from them. 
• Demonstrates expert understanding, introduces new tools/methodologies, and provides team training to enhance productivity.
• Tailors messages for audience understanding, engages respectfully in team meetings, synthesizes thoughts effectively, presents confidently, and actively listens to stakeholders.
• Consistently builds and maintains key stakeholder relationships, perceived as a trusted partner, offers sound guidance, and navigates challenging relationships effectively.

Other Attributes That Will Help You In This Role:

• A degree in Computer Science/Information Systems/Engineering preferred

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What We’re Looking For:

• We are looking for a thoughtful, collaborative and results-driven software engineer comfortable working in an agile environment. You are passionate about making great software and making an impact in the world of online education. Working closely with other engineers, Product, UX, and Data teams, you will leverage both industry research and insights to identify feature areas that can help learners engage with and learn course content as effectively as possible. Your work will open the door for more than 30 million users and will connect learners to the courses that will move their careers forward and change their lives.
• The Placement Portal is a student-facing application that leverages its integration with our main CRM system to provide students with access to information that relates directly to their individual placements required to complete their tertiary degrees. Servicing 4800 users and 13 800 requests monthly.
• As a member of the Placements Portal team, you will work independently on intermediate level, predictable components as well as participate collaboratively toward any team project work.

Responsibilities Include, But Are Not Limited To:

• Design, develop, test and deploy complex software solutions 
• Work independently on intermediate level components that are part of a larger system, clarifying ambiguity when needed
• Lead technical design of the owned components and libraries, and participate in larger system design
• Diagnose and efficiently debug problems under time constraints 
• Leverage log monitoring and event aggregator tools to assist with troubleshooting issues 
• Work with the team to help refine project specs, refine any UI designs
• Should be flexible to solve customer issues/production issues according to urgency
• Effectively communicate trade offs considered in the work of team members through code reviews, pair programming, and presentations
• Provide technical guidance and feedback to other team members
• Collaborate with cross-functional teams to drive project success
• Proactively communicate status and roadblocks
• Build relationships and collaborate with team members to achieve project goals 
• Stay current with industry trends and advancements in software development 
• Adhere to 2U software engineering best practices

Things That Should Be In Your Background:

• 3+ years industry experience
• Proficiency in one or more programming languages (Ruby preferred, React.js, Node.js, PHP)
• Experience using version control systems (Github, BitBucket, GitLab)
• Experience with infrastructure platforms ( AWS, Google Cloud, Azure, Docker, Kubernetes)
• Familiarity with databases, design patterns and software testing (GraphQL, MySQL)
• Hands-on technical experience working self-sufficiently as part of a larger system
• An understanding of how your code impacts the business

Other Attributes That Will Help You In This Role:

• Experience with A/B testing and incremental rollout
• Experience working with UX designs
• Background with website accessibility
• Experience working in an agile environment
• Knowledge of how coding choices impact software performance and cost