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CRM Manager - Your Mission
We are on a mission to create a new vertical of online education that will combine the world’s leading universities with innovative and industry leading companies to give learners actionable career focused outcomes. As the CRM Manager you will be responsible for the setup, management and continuous improvement of our CRM and automated nurture strategy as well as community building and managing through newsletters. Email marketing and lead nurturing, as part of the CRM lifecycle at FourthRev, are vital to ensuring that we are able to convert inbound leads to learners as well as add maximum value to potential leads and learners.
You will be working on both strategy and execution of building out an expert CRM capability within FourthRev. It’s our mission to build out the best team in the world, and you’ll be a part of making that a reality.
What you will be doing with us
Build, manage, maintain and optimise email campaigns, ensuring:
Emails are relevant to the audience receiving them.
We understand the performance of our email lists and campaigns.
We always send emails to the right person, in the right place, at the right time with the right message.
Emails are performing at high rates across all key metrics.
Sender reputation is healthy.
We are running regular experiments and A/B tests to increase conversion of our email campaigns.
Create and manage our newsletter strategy and lists.
We are always respecting our audience’s privacy and have world-class privacy processes.
Reporting:
Delivering a report with insights on email metrics
Make data-driven decisions to improve overall email performance and health of our email campaigns.
Work well with other marketing team members to execute on multi-channel campaigns.
Emails campaigns are driving core OKRs at FourthRev.
What you'll need to join us
Have a data-driven approach to problem solving
Work well with Google sheets or Excel
Experience with email marketing tools that include: building and managing audiences, building and editing emails in html form and email builders and importing and exporting data from these tools.
Strong written and verbal communication.
Ideally has experience with Google Analytics and/or other data tools.
Creating and executing on user journey flow maps for all email engagement across FouthRev.
Some experience with launching a new email tool or migrating to a new tool would be beneficial,
About You
You will be excited to work in a dynamic, global and rapidly changing start-up environment. You will relish the chance to stamp your mark on the future trajectory of the business as it builds a global footprint and impacts the lives of learners around the world. You will also:
Be an experienced email marketer with experience leading email thinking and planning.
Have worked in a fast paced environment
Proactively solves own problems
Has a strong growth mindset
Stays up to date with email marketing best practices and trends
Has had exposure to / has worked in team who do education marketing
Is able to document their thoughts and plan well
Thorough understanding of marketing principles and practices
At FourthRev, we are deeply passionate about work being a meaningful, fulfilling part of life. We offer flexible working arrangements and deeply support ongoing professional growth and development. We place staff health and happiness at the core of strategy and operations as a critical component of our high performance culture.
Senior Copywriter - Your Mission
As our Senior Copywriter at FourthRev, you play a key part in growing FourthRev internationally. You will be connecting our partner universities, our tech partners and the FourthRev brand in a way that helps best position the value of our courses and drive student sign ups. Being able to understand and report on content marketing performance is key to being successful in this role.
Your core responsibility is to create a compelling narrative that takes our university partners' brand requirements into account and create key marketing assets that FourthRev will use to reach our core markets internationally.
We are on a mission to create a new vertical of online education that will combine the world’s leading universities with innovative and industry leading companies to give learners actionable career focused outcomes. You will be working on both strategy and execution of marketing our partner brands.
It’s our mission to build out the best team in the world, and you’ll be a part of making that a reality.
What you'll be doing with us
Take new courses and new partners to market
Creating and testing content, using data to optimise results
Assist in the production of marketing and brand assets to market and sell our courses
Liaise with internal stakeholders on the development and sign off of marketing collateral
Ensure all marketing assets are created according to our university brand guidelines and are signed off internally before use by outsourced provider
Act as custodian of our university partner brands, providing direction and guidance to outsourced providers, and ensuring quality is maintained at all times
What you'll need to join us
Have a data-driven approach to problem solving
Strong written and verbal communication
Ideally has experience with Google Analytics and/or other data tools.
Creating and executing on user journey flow maps
Who you are
An experienced copywriter with experience leading brand thinking and planning
Has worked in a fast paced environment
Proactively solves own problems
Has a strong growth mindset
Hands on, in house brand experience
High attention to detail
Stays up to date with marketing best practices and trends
Has had exposure to / has worked in team who do education marketing
Is able to document their thoughts and plan well
Thorough understanding of marketing principles and practices
Has some background in marketing and/or business management
Paid Media Manager - Your Mission
Paid Media is a vital acquisition channel at FourthRev and one used to attract and convert our learners. As we grow and learn about our audience, we will need to ensure that we are using the best possible channels to reach them.You’ll be tying together & distributing our brand narrative and moving people through the funnel, ultimately converting into learners signing up on our platform.
You’ll have a lot of freedom to try things within a framework of strong principles to guide you. You will work closely with agencies as well as build in-house capabilities to run and deliver on our paid media efforts. We have ambitious growth goals and to achieve these we will need to test and learn quickly.
While the primary focus will be on acquiring learners for our Career Accelerator courses, you’ll also be working on campaigns for brand awareness and testing new markets and new marketing channels.You will be working on both strategy and execution of building out an expert performance marketing capability within FourthRev. It’s our mission to build out the best team in the world, and you’ll be a part of making that a reality.
What you'll be doing with us
Build a robust system that enables us to
Scalably acquire new learners in the UK, Europe and other areas at a toralable CPA
Launch cost efficient, effective ads and campaigns for existing and new courses
Manage university brand reputation
Experiment with channels, messaging & audiences to optimise acquisitions and conversion rates and CPAs across all countries and courses.
Work with the marketing team to optimise our paid channel user journeys for increased conversion rates (CRO).
Work with the content and design teams to plan, execute and distribute paid content that is within the scope of the universities brand guidelines.
Reporting to the Head of Marketing, and wider company, on paid media performance and how this is driving the core FourthRev metrics.
Operate with a lot of freedom and autonomy - taking the initiative to grow the business by the most effective means.
What you'll need to join us
Expert (world class) in at least one paid channel
Proven examples of adding business value
Has planned and implemented end-to-end campaigns
Considers all avenues for reaching the right users & is able to prioritise impactful work
Can at least work on Google Ads, Facebook Ads and LinkedIn Ads with some experience of other channels being a bonus.
Very strong on both social and search platforms
Good at briefing content creators and designers
Able to document thoughts and plans well
Exposure to / has worked in team who do education/EdTech marketing
Good at data analysis
Google sheets/Excel power user
Has worked with analytics software
GA experience
Experience implementing attribution
Can implement tracking pixels
Can set up conversion tracking on paid media platforms
Excellent communicator
Works well cross functionally
Content, Design, Product, external partners and university teams
Who you are
Preferably experience working within a brand
Proactively solves own problems
Experience with lead gen marketing
Enjoys working with others and is a strong team player
Has a passion for startups
Stays up to date with marketing trends
Good understanding of marketing principles and practices
Thorough & creative thinker
Considers all possible routes to growth
Have a proven track record of delivering business results
Highly organized and autonomous, but also collaborative and able to work cross-functionally
Bonus:
Google Tag Manager experience
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