Content Research Analyst at MultiChoice

Job Description

• Content
• Research Analyst
• The Organisation
• The Video Entertainment segment of Naspers is a broad-based multinational media group
• headquartered in South Africa and Dubai with principal operations in pay
• television and video entertainment.
• The group operates in almost 50 countries in Africa. Its holding company, Naspers, is listed on the Johannesburg Stock Exchange (JSE) and has an ADR listing on the London Stock Exchange (LSE).
  
  International investors account for around 50% of its shareholder base.
  
  An African platform operator, Video Entertainment’s expertise lies distributing media products, creating media content and selling advertising.

Its key areas of operations are:

• Pay Television:
• direct-to-home satellite and digital terrestrial television services; and
• SVOD: subscription
• video on demand services across multiple online platforms with a focus on library and local content in developing markets Operating in the majority of African countries, Video Entertainment is the leading Pay TV providerin most of the key African markets. Its strategy is to offer the best local and international content across multiple platforms to customers wherever they are.

The group’s

strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. Over the years Video Entertainment has built a successful track record of identifying trends early, adapting

them for the markets in which it operates and leveraging them to maximum advantage. The group generates revenues mainly by collecting subscription fees, with a moderate contribution from advertising revenue.

Its key objectives are to:

• Build its Pay TV and SVOD subscriber base
• Focus on investment and technology
• Maintain a local approach
• Provide quality service
• Attract innovative and motivated employees
• International channel
• partners, MultiChoice
• M-Net
• SuperSport
• DStv Media Sales

MultiChoice Centre of Information & Insights seeks to appoint a dynamic and self-motivated EE candidate, to assume responsibility as a Research Analyst (Research Department) to provide data insights and intelligence for mainly 3rd party channels in South Africa and ROA.The incumbent will work closely with content department, reporting to the Content Research Manager, and be based at our offices in Randburg.

Key Performance

• Objectives
• Outputs
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• Key Performance area 1
• Tracking of viewing trends, linked to local and international events and channel and bouquet changes
• Providing analysis and data insights
• Reports and presentations to internal and
• external clients
• To work on any ad hoc research analyses as required
• Responding to queries and data analysis briefs as and when required
• Desk research and related administration

Qualifications

• Degree or Diploma in relevant field (Social sciences, Human sciences, Market Research,Communication, Statistics etc.)
• Quantitative & Qualitative Research knowledge
• Knowledge of the Media and Advertising industry and audience measurement metrics
• Competent in at least one of the following 3rd Party Software systems; Telmar, Arianna, InfoSys, Choices
• Fully computer literate (PowerPoint, Excel, etc.)
• 2 or more years work experience in Research, Media or Advertising Agency, Marketing or Analytics.

Experience / Skills

• Skills in data interpretation
• Knowledge of various research methodologies
• A sound understanding of the landscape of television and media industries
• Excellent communication skills - written and verbal
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